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Investigating User’s Information Needs and Attitudes Towards Proactivity in Mobile Tourist Guides

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Information and Communication Technologies in Tourism 2015

Abstract

In recent years mobile devices became the way of choice for consuming digital content. One of the areas in which this monumental shift has a great impact that creates a lot of opportunities and challenges is tourism. Proactive computing comes with the promise of providing a more engaging user experience. However, due to many practical challenges in areas of first choice, such as mobile tourist guides, proactivity does not yet create a noticeable impact. This motivates our explorative study that focuses on users’ information needs during different stages of travel and their attitudes related to different aspects of proactive systems such as privacy concerns, trust or their willingness-to-pay for such services. Analysis indicates some interesting and significant relations between these aforementioned concepts that reflect the users’ perspectives on proactive systems.

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Acknowledgements

Authors acknowledge the financial support from the European Union (EU), the European Regional Development Fund (ERDF), the Austrian Federal Government and the State of Carinthia in the Interreg IV Italien-Österreich programme (project acronym O-STAR).

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Authors and Affiliations

  1. Alpen-Adria-Universität Klagenfurt, Klagenfurt, 9020, Austria

    Adem Sabic & Markus Zanker

Authors
  1. Adem Sabic
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  2. Markus Zanker
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Correspondence to Adem Sabic .

Editor information

Editors and Affiliations

  1. School of Hospitality Business Management, Carson College of Business, Washington State University, Vancouver, Washington, USA

    Iis Tussyadiah

  2. Faculty of Management, Bournemouth University, Poole, Dorset, United Kingdom

    Alessandro Inversini

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Sabic, A., Zanker, M. (2015). Investigating User’s Information Needs and Attitudes Towards Proactivity in Mobile Tourist Guides. In: Tussyadiah, I., Inversini, A. (eds) Information and Communication Technologies in Tourism 2015. Springer, Cham. https://doi.org/10.1007/978-3-319-14343-9_36

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