Abstract
This paper seeks to balance the tendency to analyze EV business models in isolation by setting them in a wider context in which the automotive industry is seeking to reconcile continuity and change in an increasingly volatile and uncertain competitive environment. This paper argues that one reason for the relative lack of penetration of EVs and the relative failure of the organizational innovations that have accompanied them is that there are powerful forces for continuity. It is argued that there are many other aspects of change in the industry that have been neglected by EV protagonists and policy-makers but which, for the industry itself, may be more urgent. Consequently, policy-makers may need to reflect upon the utility of traditional market incentives, research support and regulatory pressure.
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Wells, P., Nieuwenhuis, P. (2015). EV Business Models in a Wider Context: Balancing Change and Continuity in the Automotive Industry. In: Beeton, D., Meyer, G. (eds) Electric Vehicle Business Models. Lecture Notes in Mobility. Springer, Cham. https://doi.org/10.1007/978-3-319-12244-1_1
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DOI: https://doi.org/10.1007/978-3-319-12244-1_1
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