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Revolution in Marketing: Market Driving Changes pp 132–136Cite as

The Influence of Gambling Benefits and Acceptability on Casino Gambling Satisfaction

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  • 2003 Accesses

Abstract

The main objective of this study was to investigate the influence of gambling benefits and acceptability on casino gambling satisfaction and views on entertainment amongst guests at a local casino in the Eastern Cape. Confirmatory factor analysis showed significant relationships between various determinants influencing respondents' gambling experience at the casino with adequate fit indices (AGFI=0.941 and RMSEA=0.052). These results confirmed the convergent and discriminant validity of a model comprising Gambling Motives, Gambling Acceptability and Gambling Satisfaction.

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Author information

Authors and Affiliations

  1. Springfield, USA

    Gabriel Rousseau & Daniel Venter

Authors
  1. Gabriel Rousseau
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  2. Daniel Venter
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Editor information

Editors and Affiliations

  1. Department of Marketing, Western New England University College of Business, Springfield, Massachusetts, USA

    Harlan E. Spotts

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© 2015 Academy of Marketing Science

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Rousseau, G., Venter, D. (2015). The Influence of Gambling Benefits and Acceptability on Casino Gambling Satisfaction. In: Spotts, H. (eds) Revolution in Marketing: Market Driving Changes. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11761-4_65

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