Stop Clicking on “Update Later”: Persuading Users They Need Up-to-Date Antivirus Protection

  • Leah Zhang-Kennedy
  • Sonia Chiasson
  • Robert Biddle
Conference paper

DOI: 10.1007/978-3-319-07127-5_27

Part of the Lecture Notes in Computer Science book series (LNCS, volume 8462)
Cite this paper as:
Zhang-Kennedy L., Chiasson S., Biddle R. (2014) Stop Clicking on “Update Later”: Persuading Users They Need Up-to-Date Antivirus Protection. In: Spagnolli A., Chittaro L., Gamberini L. (eds) Persuasive Technology. PERSUASIVE 2014. Lecture Notes in Computer Science, vol 8462. Springer, Cham

Abstract

Online security advice aims to persuade users to behave securely, but appears to have limited effects at changing behaviour. We propose security advice targeted at end-users should employ visual rhetoric to form an effective, memorable, and persuasive method of communication. We present the design and evaluation of infographics and an online interactive comic developed to persuade users to update their antivirus software. Results show superior learning and behavioural outcomes compared to mainstream text-only security advice.

Keywords

Antivirus Persuasive Visualization Usable Security 

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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Leah Zhang-Kennedy
    • 1
  • Sonia Chiasson
    • 1
  • Robert Biddle
    • 1
  1. 1.Carleton UniversityOttawaCanada

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