Abstract
The growth in the number of Internet users across the globe has triggered the advancement in the field of E-Commerce. E-Commerce sales have been skyrocketing across the world. For the successful implementation of a B2C E-business, it is necessary to understand the trust issues associated with the online environment which holds the customer back from shopping online. This paper proposes a framework for assessing the level of trust in any B2C E-Commerce website. The study aims to identify the trust factors pertaining to B2C E-Commerce websites from the perspective of the Indian customer and calculate the trust index of the website based on these factors. This was done by first distinguishing the trust factors, taking experts’ judgments on them and then studying the customers’ responses regarding B2C E-Commerce websites with respect to the trust parameters and examining their significance. Additionally, it worked on the development of a fuzzy system using Mamdani fuzzy inference system for the calculation of the trust index depicting customers’ confidence level in any B2C E-Commerce website.
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Kaur, B., Madan, S. (2013). A Paradigm Approach to Generate Trust Index Using 3C3G Framework for B2C E-Commerce Websites. In: Papasratorn, B., Charoenkitkarn, N., Vanijja, V., Chongsuphajaisiddhi, V. (eds) Advances in Information Technology. IAIT 2013. Communications in Computer and Information Science, vol 409. Springer, Cham. https://doi.org/10.1007/978-3-319-03783-7_8
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DOI: https://doi.org/10.1007/978-3-319-03783-7_8
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-03782-0
Online ISBN: 978-3-319-03783-7
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