Abstract
The business research process involves a series of steps that systematically investigate a problem or an opportunity facing the organization. The sequence of steps involved in the business research process are as follows: problem/opportunity identification and formulation, planning a research design, selecting a research method, selecting the sampling procedure, data collection, evaluating the data and preparing the research report for presentation. The above steps provide a broad outline applicable to any business research project. However, the number and sequence of activities can vary as per the demand of an individual research project.
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Sreejesh, S., Mohapatra, S., Anusree, M.R. (2014). Business Research Process. In: Business Research Methods. Springer, Cham. https://doi.org/10.1007/978-3-319-00539-3_2
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DOI: https://doi.org/10.1007/978-3-319-00539-3_2
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-00538-6
Online ISBN: 978-3-319-00539-3
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