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Strategic Urban Health Communication pp 143–158Cite as

Health Communication Strategies for Sustainable Development in a Globalized World

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Abstract

This chapter explores the interconnected discourses on health, health communication, development, sustainability, and globalization, and advocates for (a) a broader understanding of the role of communication to promote and sustain health behavior; (b) a broader social scientific approach to public health, a contemporary definition of health as a social construct and the social determinants of health with stronger emphasis on health policies and management such as governance, accountability, and leadership; and (c) strategic policy perspectives that deal with resource allocation, human resources and capacity building, enabling environments for health communication, and recognition of the value and contribution of health communication strategies to public health in a globalized world. Several challenges remain ahead for the health communication community, including practitioners, academics, and policy makers.

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Author information

Authors and Affiliations

  1. Fecund Com Consultancy, Fecund Com, Bangkok, Thailand

    Patchanee Malikhao PhD

  2. Dept. of Media & Communication, City University of Hong Kong, Kowloon, Hong Kong

    Jan Servaes PhD

Authors
  1. Patchanee Malikhao PhD
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  2. Jan Servaes PhD
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Correspondence to Patchanee Malikhao PhD .

Editor information

Editors and Affiliations

  1. Department of Communication, North Dakota State University, Fargo, North Dakota, USA

    Charles C. Okigbo

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Malikhao, P., Servaes, J. (2014). Health Communication Strategies for Sustainable Development in a Globalized World. In: Okigbo, C. (eds) Strategic Urban Health Communication. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-9335-8_12

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  • DOI: https://doi.org/10.1007/978-1-4614-9335-8_12

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  • Publisher Name: Springer, New York, NY

  • Print ISBN: 978-1-4614-9334-1

  • Online ISBN: 978-1-4614-9335-8

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