Skip to main content

Concepts of Kansei and Aesthetic Thoughts

  • Chapter
  • First Online:
Biometrics and Kansei Engineering

Abstract

Kansei engineering has proposed a novel system of production and services which evokes the user’s mind/sense of value as embedded in the products or services. In this system, interactions between the products and the human mind are the core issue in developing the products. While its applications in industries have been stimulated, methodological development has not been marked yet. Aiming at promoting the method capable of developing basic ideas of Kansei engineering, we discuss the two fundamental topics in it. The first topic is concerned with the notion of Kansei and its varieties. We examine Kansei in relation to philosophy centered on aesthetics established in the eighteenth century. The second issue is concerned with a possible relation of Kansei to thinking within the human mind, that is, the problem of how it forms connection into thoughts. We present two kinds of aesthetic thoughts as concrete examples. Finally, we discuss the problem of quality evaluation of products, that is, how to evaluate products from Kansei point of view.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Shinohara A, Shimizu Y, Sakamoto H (1996) Invitation to Kansei engineering. Morikita, Japan

    Google Scholar 

  2. Ministry of Economy, Trade and Industry in Japan (2009) Kansei initiative. http://www.meti.go.jp/english/policy/mono_info_service/mono/kansei2009/inind.html

  3. Sasaki K (2010) Japanese Kansei, Chuko Shinsho, Japan (in Japanese)

    Google Scholar 

  4. Kuwako T (2001) Philosophy of Kansei. NHK Books, Japan (in Japanese)

    Google Scholar 

  5. Descarte Rene (1637) Discourse on method; Japanese translation by Noda M (2001) Chuo-koron, Japan

    Google Scholar 

  6. Ohkuma H (2011) Metaphysics by Baumgarten. In: Kumano S (ed) Excellent books in modern philosophy. Chuko-Shinsho, Japan, pp 214–223

    Google Scholar 

  7. Sasaki K (2009) Invitation to aesthetics, Chuko Shinsho, Japan (in Japanese)

    Google Scholar 

  8. Kant I (2005) Kritik der reinen Vernuft; Japanese translation by Hara H (2005), Heibonsha, Japan

    Google Scholar 

  9. Nagashima T, Sawai M, Nagashima Y (2010) Conceptual cognitive scheme of Kansei on referring to the usage of human language. In: International conference on biometrics and Kansei engineering (ICBAKE) 2010, D-15, Kagawa

    Google Scholar 

  10. Kant I (1790) Kritik der Urteilskraft; Japanese translation by Utsunomiya Y (1994), Ibunsha, Japan

    Google Scholar 

  11. Watanabe J (1998) Philosophy of art, Chikuma Shobou, Japan (in Japanese)

    Google Scholar 

  12. Smith A (1759) The theory of moral sentiments; Japanese translation by Mizuta H (2003), Iwanami Shoten, Japan

    Google Scholar 

  13. Doume T (2008) Adam Smith, Chuko Shinsho, Japan (in Japanese)

    Google Scholar 

  14. Rousseau JJ (1781) Essay on the origin of language; Japanese translation by Kobayashi Y (1970), Gendaisichosha, Japan

    Google Scholar 

  15. Gallese V, Goldman A (1988) A mirror neurons and the simulation theory of mind reading. Trends Cogn Sci 12:494–501

    Google Scholar 

  16. Ishikawa T, Miyahara M (2006) A proposal of psycho-physiological evaluation based on bodily sensation important for VR. ITE J 60(3):446–44

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Tomomasa Nagashima .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2012 Springer Science+Business Media New York

About this chapter

Cite this chapter

Nagashima, T., Okada, Y., Nagashima, Y. (2012). Concepts of Kansei and Aesthetic Thoughts. In: Saeed, K., Nagashima, T. (eds) Biometrics and Kansei Engineering. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-5608-7_11

Download citation

  • DOI: https://doi.org/10.1007/978-1-4614-5608-7_11

  • Published:

  • Publisher Name: Springer, New York, NY

  • Print ISBN: 978-1-4614-5607-0

  • Online ISBN: 978-1-4614-5608-7

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics