Abstract
Overall, the key advertisements that are being developed for antipiracy campaigns fall under the domain of social marketing concepts. In Social Marketing: Improving the Quality of Life, Kotler et al. (2002) provide this definition:
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Chaudhry, P., Zimmerman, A. (2013). The Use of Antipiracy Marketing Techniques to Educate the Consumer. In: Protecting Your Intellectual Property Rights. Management for Professionals. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-5568-4_6
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DOI: https://doi.org/10.1007/978-1-4614-5568-4_6
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