Skip to main content
SpringerLink
Log in
Book cover

Facebook Nation pp 77–82Cite as

Generation C in the Age of Big Data

  • Chapter
  • First Online:

  • 4828 Accesses

Abstract

In October 2011, Internet marketing research company comScore coined the term “digital omnivores” to describe the new generation of digital media consumers, especially those living in the United States, the United Kingdom, Singapore, Japan, and Australia. In the world overflowing with digital information, the digital omnivores devour both nutritious information as well as empty information calories.

Digital omnivores consume content everywhere they go across every device whether it’s their PC, tablet or smartphone.

—ComScore’s communications analyst Sarah Radwanick (February 2012)

No activity is too big or too small to share. You don’t have to ‘Like’ a movie. You just watch a movie.

—Facebook co-founder and CEO Mark Zuckerberg (September 2011)

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   74.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   99.00
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

  1. Donovan, Mark. (November 15, 2011). The Rise of Digital Omnivores. comScore. http://blog.comscore.com/mdonovan.html

  2. comScore. (October 2011). Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. comScore. http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/Digital_Omnivores

  3. Snider, Mike. (February 24, 2012). Analysis details digital lives in USA. USA Today. http://www.usatoday.com/tech/news/story/2012-02-23/nielsen-digital-consumers/53228194/1

  4. The Nielsen Company. (February 2012). State of the Media: U.S. Digital Consumer Report, Q3-Q4 2011. The Nielsen Company. http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012%20Reports/Digital-Consumer-Report-Q4-2012.pdf

  5. Johnson, Clay A. (January 2012). The Information Diet: A Case for Conscious Consumption. O’Reilly Media, California.

    Google Scholar 

  6. Kafka, Peter. (March 13, 2012). Please Don’t Tell Me What You’re Watching on Netflix. AllThingsD. http://allthingsd.com/20120313/please-dont-tell-me-what-youre-watching-on-netflix/

  7. Lohr, Steve. (February 11, 2012). The Age of Big Data. The New York Times. http://www.nytimes.com/2012/02/12/sunday-review/big-datas-impact-in-the-world.html

  8. The World Economic Forum. (2012). Big Data, Big Impact: New Possibilities for International Development. WEF. http://www.weforum.org/reports/big-data-big-impact-new-possibilities-international-development

  9. Kalil, Tom. (March 29, 2012). Big Data is a Big Deal. The White House. http://www.whitehouse.gov/blog/2012/03/29/big-data-big-deal

  10. Office of Science and Technology Policy. Executive Office of the President. (March 29, 2012). Obama Administration Unveils “Big Data” Initiative: Announces $200 Million In New R&D Investments. The White House. http://www.whitehouse.gov/sites/default/files/microsites/ostp/big_data_press_release.pdf

  11. Information Innovation Office. (Retrieved April 3, 2012). DARPA. http://www.darpa.mil/Our_Work/I2O/

  12. Executive Office of the President. (March 29, 2012). Big Data Across the Federal Government. The White House. http://www.whitehouse.gov/sites/default/files/microsites/ostp/big_data_fact_sheet_final_1.pdf

  13. CDC BioSense Program. (February 8, 2012). Centers for Disease Control and Prevention. CDC BioSense Program. (February 8, 2012). Centers for Disease Control and Prevention. http://www.cdc.gov/biosense/

  14. Google.org. (Retrieved March 25, 2012). Explore flu trends around the world. google.org Flu Trends. http://www.google.org/flutrends/

  15. Upbin, Bruce. (April 18, 2011). The Data Explosion and the Networked Enterprise. Forbes. http://www.forbes.com/sites/bruceupbin/2011/04/18/the-data-explosion-and-the-networked-enterprise/2/

  16. Bughin, Jacques; Chui, Michael; Manyika, James. (September 22, 2010). McKinsey Column: Clouds, big data, and smart. Financial Times. http://www.ft.com/cms/s/0/97701346-c273-11df-956e-00144feab49a.html

  17. Facebook, Inc. (February 1, 2012). Form S-1. Registration Statement. United States Securities and Exchange Commission. http://www.sec.gov/Archives/edgar/data/1326801/000119312512034517/d287954ds1.htm

  18. Google. (Retrieved March 23, 2012). Google’s Income Statement Information. Google Investor Relations. http://investor.google.com/financial/tables.html

  19. Segall, Laurie. (March 23, 2012). Facebook strips ‘privacy’ from new ‘data use’ policy explainer. CNN Money. http://money.cnn.com/2012/03/22/technology/facebook-privacy-changes/index.htm

  20. Milian, Mark. (January 18, 2012). Some apps steer clear of Facebook auto-publish tool. CNN. http://www.cnn.com/2012/01/18/tech/social-media/facebook-pandora/index.html

  21. Milian, Mark. (January 19, 2012). 60 apps launch with Facebook auto-share. CNN. http://www.cnn.com/2012/01/18/tech/social-media/facebook-actions-apps/index.html

  22. Tamar. (November 1, 2011). Facebook’s EdgeRank, in a nutshell. Facebook. http://www.facebook.com/notes/tamar/facebooks-edgerank-in-a-nutshell/284652911558091

  23. Google. (Retrieved March 25, 2012). Technology overview. Google. http://www.google.com/about/company/tech.html

  24. Ulanoff, Lance. (February 13, 2012). Google Knowledge Graph Could Change Search Forever. Mashable. http://mashable.com/2012/02/13/google-knowledge-graph-change-search/

  25. Gross, Doug. (May 16, 2012). Google revamps search, tries to think more like a person. CNN. http://www.cnn.com/2012/05/16/tech/web/google-search-knowledge-graph/index.html

  26. Google. (Retrieved March 25, 2012). Your data on the web. Google Privacy Center. https://www.google.com/goodtoknow/data-on-the-web/

  27. Rigley, Michael. (January 8, 2012). Network. Vimeo. http://vimeo.com/34750078

  28. Google. (Retrieved March 25, 2011). Google Company Mission. http://www.google.com/about/company/

  29. Vaidhyanathan, Siva. (March 8, 2011). The Googlization of Everything: (And Why We Should Worry). University of California Press.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Newton Lee Laboratories, LLC, Tujunga, California, 91043, USA

    Newton Lee

Authors
  1. Newton Lee
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Newton Lee .

Rights and permissions

Reprints and permissions

Copyright information

© 2013 Springer Science+Business Media New York

About this chapter

Cite this chapter

Lee, N. (2013). Generation C in the Age of Big Data. In: Facebook Nation. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-5308-6_6

Download citation

  • DOI: https://doi.org/10.1007/978-1-4614-5308-6_6

  • Published:

  • Publisher Name: Springer, New York, NY

  • Print ISBN: 978-1-4614-5307-9

  • Online ISBN: 978-1-4614-5308-6

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation