Abstract
Since the Internet began to be used in the business arena, it has been of interest to identify the factors driving online-selling diffusion, and to understand how these factors affect online-selling development or the extent of its use. Currently, the study of the online-selling phenomenon is relevant, since it is continuously evolving and even now generalizable evidence is lacking.
Adapted from an article originally published in the Journal of Theoretical and Applied Electronic Commerce Research by Inma RodrÍguez-Ardura, Antoni Meseguer-Artola and Jordi Vilaseca-Requna, VOL 3/ISSUE 2/AUGUST 2008/18-29 © 2008 Universidad de Talca—Chile.
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© 2013 Springer Science+Business Media New York
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Mohapatra, S. (2013). Drivers of Online-Selling Diffusion: A Look at Organizational and Environmental Factors Through Time. In: E-Commerce Strategy. Springer Texts in Business and Economics. Springer, Boston, MA. https://doi.org/10.1007/978-1-4614-4142-7_11
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DOI: https://doi.org/10.1007/978-1-4614-4142-7_11
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