Abstract
Companies operating in international markets need to evaluate the potential market attractiveness of developing countries with which they may want to do business. These companies have access to substantial amounts of information from specialized sources and from statistical data supplied by international institutions.
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Saaty, T.L., Vargas, L.G. (2012). Market Attractiveness of Developing Countries. In: Models, Methods, Concepts & Applications of the Analytic Hierarchy Process. International Series in Operations Research & Management Science, vol 175. Springer, Boston, MA. https://doi.org/10.1007/978-1-4614-3597-6_10
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