Skip to main content

Behavioral Investment Theory

  • Chapter
  • First Online:
A New Unified Theory of Psychology
  • 2071 Accesses

Abstract

So there you are on the couch watching TV when an Oreo® cookie ad activates in you a desire to get a glass of milk. It has been a long day, and you are feeling a little spent. A small calculation takes place—almost subconsciously—as you decide whether it is worth the effort to get up and pour yourself a glass. Finally, the thirst wins out. You pull yourself up and head over to the refrigerator. But scanning the contents you find no milk, resulting in a glance over at the trashcan, where you see the empty container. Feelings of irritation follow the interruption of your goal. The thought briefly enters your mind to head to the store, but it is quickly quashed—that would clearly require too much time and effort. You settle on a glass of orange juice, with mild feelings of annoyance.

To do anything—locate food, find a mate, reproduce, compose a sonata, solve an equation—you have to stay alive with enough surplus energy to perform the task at hand. Energy management drove the foundational adaptive design of all ancestral intelligence systems. All subsequent design features evolved as integrated augmentations of this core system—including the part that ultimately gives rise to your [conscious] mind.

La Cerra & Bingham (2002, p. 4)

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 109.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 139.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 139.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    It is worth noting that there are some important differences between Gintis’ (2009) formulation and the one offered here. One major difference is the dimensions of complexity argument depicted by the ToK System. Another is the notion that the human mind consists of two separate systems of computation, a behavioral investment system and a justification system. Thus, while as an economist Gintis advocates for the rational actor model, as a psychologist, I advocate more for a rational emotional actor model, a point that will be made clearer as the book progresses. Nonetheless, it is important to note—as I have attempted to do throughout this book—connections between the unified theory and other integrative approaches.

  2. 2.

    The fundamental nature of the second law was well captured in a famous quotation by Sir Arthur Stanley Eddington, The Nature of the Physical World (1929):

    The law that entropy always increases holds, I think, the supreme position among the laws of Nature. If someone points out to you that your pet theory of the universe is in disagreement with Maxwell’s equations—then so much the worse for Maxwell’s equations. If it is found to be contradicted by observation—well, these experimentalists do bungle things sometimes. But if your theory is found to be against the second law of thermodynamics I can give you no hope; there is nothing for it but to collapse in deepest humiliation.

  3. 3.

    Interestingly, so do many insects, which is somewhat surprising given that their brains are smaller than the head of a pin. The complexity of insect behavior patterns deserves close attention from psychologists, for they may well challenge some of our most basic assumptions about brain and mind. Nevertheless, because our evolutionary history is sufficiently divergent from such creatures, I will not delve deeply into the latest research on insect behavior (see Prete, 2004).

References

  • Allman, W. (1994). The stone age present: How evolution has shaped modern life—from sex, violence and language to emotions morals and communities. New York: Touchstone.

    Google Scholar 

  • Beck, A. T. (1999a). Cognitive aspects of personality disorders and their relation to syndromal disorders: A psychoevolutionary approach. In C. R. Cloninger (Ed.), Personality and Psychopathology (pp. 411–429). Washington, DC: American Psychiatric Association.

    Google Scholar 

  • Bruner, J. S., & Goodman, C. C. (1947). Value and need as organizing factors in perception. Journal of Abnormal and Social Psychology, 42, 33–44. doi:10.1037/h0058484.

    Article  Google Scholar 

  • Churchland, P. S. (1986). Neurophilosophy: Toward a unified science of the mind-brain. Cambridge, MA: MIT Press.

    Google Scholar 

  • Cziko, G. (2000). The things we do: Using the lessons of Bernard and Darwin to understand the what, how and why of our behavior. Cambridge, MA: MIT Press.

    Google Scholar 

  • Dawkins, R. (1989). The selfish gene (2nd ed.). Oxford, England: Oxford University Press.

    Google Scholar 

  • Epstein, S. (1961). Food-related responses to ambiguous stimuli as a function of hunger and ego strength. Journal of Consulting Psychology, 25, 463–469. doi:10.1037/h0044029.

    Article  PubMed  Google Scholar 

  • Geary, D. C. (2005). Motive to control and the origin of mind: Exploring the life-mind joint point in the tree of knowledge system. Journal of Clinical Psychology, 61, 21–46.doi:10.1002/jclp.20089.

    Article  PubMed  Google Scholar 

  • Geary, D. C., & Huffman, K. J. (2002). Brain and cognitive evolution: Forms of modularity and functions of mind. Psychological Bulletin, 128, 667–698. doi:10.1037/0033-2909.128.5.667.

    Article  PubMed  Google Scholar 

  • Gengerelli, J. A. (1930). The principle of maxima and minima in animal learning. Journal of Comparative Psychology, 11, 193–236. doi:10.1037/h0075607.

    Article  Google Scholar 

  • Gilbert, P. (1998). The evolved basis and adaptive functions of cognitive distortions. British Journal of Medical Psychology, 71, 447–463.

    Article  PubMed  Google Scholar 

  • Gintis, H. (2009). The bounds of reason: Game theory and the unification of the behavioral sciences. Princeton, NJ: Princeton University Press.

    Google Scholar 

  • Goertzen, J. R. (2008). On the possibility of unification: The reality and nature of the crisis in psychology. Theory & Psychology, 18, 829–852. doi:10.1177/0959354308097260.

    Article  Google Scholar 

  • Golding, J. M. (1999). Intimate partner violence as a risk factor for mental disorders: A meta-analysis. Journal of Family Violence, 14, 99–132.

    Article  Google Scholar 

  • Gonzalez, H. M., Tarraf, W., Whitfield, K. E., & Vega, W. A. (2010). The epidemiology of major depression and ethnicity in the United States. Journal of Psychiatric Research, 44, 1043–1051. doi:10.1016/j.jpsychires.2010.03.017.

    Article  PubMed  Google Scholar 

  • Goodson, F. E. (2003). The evolution and function of cognition. Mahwah, NJ: Lawrence Erlbaum Associates Publishers.

    Google Scholar 

  • Greenspan, S. I., & Shanker, S. G. (2004). The first idea: How symbols, language, and intelligence evolved from our primate ancestors to modern humans. Cambridge, MA: Da Capo Press.

    Google Scholar 

  • Henriques, G. R. (2002). The harmful dysfunction analysis and the differentiation between mental disorder and disease. Scientific Review of Mental Health Practice, 1(2), 157–173. Retrieved from http://psycnet.apa.org/index

    Google Scholar 

  • Hirschfeld, R. M., Martin B. K., Panico, S., Arons B. S., Barlow, D., Davidoff, F., et al. (1997) The national depressive and manic-depressive association consensus statement on the undertreatment of depression. The Journal of the American Medical Association, 277, 333–340. doi:10.1001/jama.277.4.333.

    Article  Google Scholar 

  • Hull, C. L. (1943). Principles of behavior: An introduction to behavior theory. Oxford, England: Appleton-Century.

    Google Scholar 

  • Ingram, R. E., & Siegle, G. J. (2002). Contemporary methodological issues in the study of depression: Not your father’s Oldsmobile. In I. H. Gotlib & C. L. Hammen (Eds.), Handbook of depression (pp. 86–114). New York: Guilford Press.

    Google Scholar 

  • Jacobson, N. S., Martell, C. R., & Dimidjian, S. (2001). Behavioral activation treatment for depression: Returning to contextual roots. Clinical Psychology: Science and Practice, 8, 255–270. doi:10.1093/clipsy/8.3.255.

    Article  Google Scholar 

  • James, W. (1890/1913). The principles of psychology. New York: Henry Holt and Company. doi:10.1037/11059-000.

    Book  Google Scholar 

  • Judd, L. L. (1997). The clinical course of unipolar major depressive disorders. Archives of General Psychiatry, 54, 989–991. Retrieved from http://psycnet.apa.org/index

    PubMed  Google Scholar 

  • Krishnan, V., & Nestler, E. J. (2010). Linking molecules to mood: New insight into the biology of depression. The American Journal of Psychiatry, 167, 1305–1320. doi:10.1176/appi.ajp.2009.10030434.

    Article  PubMed  Google Scholar 

  • La Cerra, P. (2003). The first law of psychology is the second law of thermodynamics: The energetic evolutionary model of the mind and the generation of human psychological phenomena. Human Nature Review, 3, 440–447.

    Google Scholar 

  • La Cerra, P., & Bingham, R. (2002). The origin of minds: Evolution, uniqueness and the new science of the self. New York: Harmony Books.

    Google Scholar 

  • Leahy, R. L. (1997). An investment model of depressive resistance. Journal of Cognitive Psychotherapy, 11(1), 3–19. Retrieved from http://psycnet.apa.org/index

    Google Scholar 

  • Leont’ev, A. (1981). Problems of the development of mind (English Trans.). Moscow: Progress Press. (Russian original 1947)

    Google Scholar 

  • MacLean, P. D. (1993). On the evolution of three mentalities. In J. B. Ashbrook (Ed.), Brain, culture, & the human spirit: Essays from an emergent evolutionary perspective (pp. 15–44).  Lanham, MD: University Press of America.

    Google Scholar 

  • Minsky, M. (2006). The emotion machine: Commonsense thinking, artificial intelligence, and the future of the human mind. New York: Simon & Schuster.

    Google Scholar 

  • Nesse, R. M. (2000). Is depression an adaptation? Archives of General Psychiatry, 57, 14–20. doi:10.1001/archpsyc.57.1.14.

    Article  PubMed  Google Scholar 

  • Oyama, S. (2000). Evolution’s eye: A systems view of the biology-culture divide. Science and cultural theory. Durham, NC: Duke University Press.

    Google Scholar 

  • Penn, D. C., Holyoak, K. J., & Ponvelli, D. J. (2008). Darwin’s mistake: Explaining the discontinuity between human and nonhuman minds. Behavioral and Brain Sciences, 31, 109–178. doi:10.1017/S0140525X08003543.

    PubMed  Google Scholar 

  • Pinker, S. (1994). The language instinct. New York: William Morrow & Co.

    Google Scholar 

  • Powers, W. T. (1973). Behavior: The control of perception. Oxford, England: Aldine.

    Google Scholar 

  • Powers, W. T. (1989). Living control systems. Gravel switch, KY: Control Systems Group.

    Google Scholar 

  • Proffitt, D. R., Stefanucci, J., Banton, T., & Epstein, W. (2003). The role of effort in perceiving distance. Psychological Science, 14, 106–112. doi:10.1111/1467-9280.t01-1-01427.

    Article  PubMed  Google Scholar 

  • Richardson, H., & Verbeek, N. A. (1987). Diet selection by yearling Northwestern Crows (Corvus caurinus) feeding on littleneck clams (Venerupis japonica). The Auk, 104(2), 263–269. Retrieved from http://psycnet.apa.org/index

    Google Scholar 

  • Schrödinger, E. (1967). What is life? The physical aspect of the living cell and mind and matter. Cambridge: University Press.

    Google Scholar 

  • Shaffer, L. S. (2008). Religion as a large-scale justification system: Does the justification hypothesis explain animistic attribution? Theory & Psychology, 18, 779–799. doi:10.1177/0959354308097257.

    Article  Google Scholar 

  • Shipley, T. F., & Zacks, J. M. (Eds.). (2008). Understanding events: From perception to action. Oxford series in visual perception. New York: Oxford University Press.

    Google Scholar 

  • Skinner, B. F. (1938). The behavior of organisms: An experimental analysis. Oxford, England: Appleton-Century.

    Google Scholar 

  • Staats, A. W. (1996). Behavior and personality: Psychological behaviorism. New York: Springer.

    Google Scholar 

  • Tinbergen, N., & Perdeck, A. C. (1950). On the stimulus situation releasing the begging response in the newly hatched Herring Gull chick (Larus argentatus argentatus Pont). Behaviour, 3, 1–39. doi:10.1163/156853951X00197.

    Article  Google Scholar 

  • Weiskrantz, L. (1997). Consciousness lost and found: A neuropsychological exploration. New York: Oxford University Press.

    Google Scholar 

  • Wiener, N. (1961). Cybernetics: Or control and communication in the animal and machine. Cambridge: MIT Press

    Book  Google Scholar 

  • Yu, Y., & Williams, D. R. (1999). Socioeconomic status and mental health. In C. S. Aneshensel & J. C. Phelan (Eds.), Handbook of the sociology of mental health (pp. 151–166). New York, NY: Plenum Publishers.

    Google Scholar 

  • Zhang, M., Rost, K., & Fortney, J. C. (1999). Earnings changes for depressed individuals treated by mental health specialists. The American Journal of Psychiatry, 156, 108–114.

    PubMed  Google Scholar 

  • Zipf, G. K. (1949). Human behavior and the principle of least effort. Oxford, England: Addison-Wesley Press.

    Google Scholar 

  • Prete, F. (2004). Complex worlds from simpler nervous systems. Cambridge, MA: MIT Press.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Gregg Henriques .

Rights and permissions

Reprints and permissions

Copyright information

© 2011 Springer Science+Business Media, LLC

About this chapter

Cite this chapter

Henriques, G. (2011). Behavioral Investment Theory. In: A New Unified Theory of Psychology. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-0058-5_3

Download citation

Publish with us

Policies and ethics