Abstract
So there you are on the couch watching TV when an Oreo® cookie ad activates in you a desire to get a glass of milk. It has been a long day, and you are feeling a little spent. A small calculation takes place—almost subconsciously—as you decide whether it is worth the effort to get up and pour yourself a glass. Finally, the thirst wins out. You pull yourself up and head over to the refrigerator. But scanning the contents you find no milk, resulting in a glance over at the trashcan, where you see the empty container. Feelings of irritation follow the interruption of your goal. The thought briefly enters your mind to head to the store, but it is quickly quashed—that would clearly require too much time and effort. You settle on a glass of orange juice, with mild feelings of annoyance.
To do anything—locate food, find a mate, reproduce, compose a sonata, solve an equation—you have to stay alive with enough surplus energy to perform the task at hand. Energy management drove the foundational adaptive design of all ancestral intelligence systems. All subsequent design features evolved as integrated augmentations of this core system—including the part that ultimately gives rise to your [conscious] mind.
La Cerra & Bingham (2002, p. 4)
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Notes
- 1.
It is worth noting that there are some important differences between Gintis’ (2009) formulation and the one offered here. One major difference is the dimensions of complexity argument depicted by the ToK System. Another is the notion that the human mind consists of two separate systems of computation, a behavioral investment system and a justification system. Thus, while as an economist Gintis advocates for the rational actor model, as a psychologist, I advocate more for a rational emotional actor model, a point that will be made clearer as the book progresses. Nonetheless, it is important to note—as I have attempted to do throughout this book—connections between the unified theory and other integrative approaches.
- 2.
The fundamental nature of the second law was well captured in a famous quotation by Sir Arthur Stanley Eddington, The Nature of the Physical World (1929):
The law that entropy always increases holds, I think, the supreme position among the laws of Nature. If someone points out to you that your pet theory of the universe is in disagreement with Maxwell’s equations—then so much the worse for Maxwell’s equations. If it is found to be contradicted by observation—well, these experimentalists do bungle things sometimes. But if your theory is found to be against the second law of thermodynamics I can give you no hope; there is nothing for it but to collapse in deepest humiliation.
- 3.
Interestingly, so do many insects, which is somewhat surprising given that their brains are smaller than the head of a pin. The complexity of insect behavior patterns deserves close attention from psychologists, for they may well challenge some of our most basic assumptions about brain and mind. Nevertheless, because our evolutionary history is sufficiently divergent from such creatures, I will not delve deeply into the latest research on insect behavior (see Prete, 2004).
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Henriques, G. (2011). Behavioral Investment Theory. In: A New Unified Theory of Psychology. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-0058-5_3
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