Abstract
In 1964 Singer pointed out that, “only recently have psychologists turned specifically to ascertain whether conniving, manipulating strategies do in fact exist as personality syndromes, and, if they do, whether they can be validly measured.” In this chapter we shall examine research that has focused on the role of facial appearance in the delivery of persuasive communications, in politics, in persuading someone to offer an employment candidate a job (or a promotion), and in advertising. (The relationships between facial appearance and aspects of social skill other than persuasion are dealt with in Chapter 8.)
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© 1988 Springer-Verlag New York, Inc.
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Bull, R., Rumsey, N. (1988). The Effects of Facial Appearance in Persuasion, Politics, Employment, and Advertising. In: The Social Psychology of Facial Appearance. Springer Series in Social Psychology. Springer, New York, NY. https://doi.org/10.1007/978-1-4612-3782-2_3
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DOI: https://doi.org/10.1007/978-1-4612-3782-2_3
Publisher Name: Springer, New York, NY
Print ISBN: 978-1-4612-8348-5
Online ISBN: 978-1-4612-3782-2
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