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A Journey Through Cultures pp 19–42Cite as

Semiotic Engineering and Culture

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Part of the book series: Human–Computer Interaction Series ((HCIS))

Abstract

This chapter presents the gist of Semiotic Engineering theory and the necessary concepts in it to understand our cultural approach. We also examine some well-established semiotic and anthropological definitions of culture according to interpretive and non-predictive perspectives. By adopting an interpretive definition of culture, Semiotic Engineering research on this topic focuses on systems whose designers want to communicate cultural diversity to users. We use this theory’s ontology to map out and frame the portion of cultural interaction design space in which we are interested and to define relevant elements in the organization of culture-sensitive interactive discourse produced by systems’ designers.

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Notes

  1. 1.

    http://www.terra.com.br/culinaria/criancas/salgados_02.html (as in February 2012).

  2. 2.

    http://www.jamieoliver.com/recipes/other-recipes/coconut-pancakes-with-pomegranate-jewels (as in February 2012).

  3. 3.

    http://allrecipes.com/ (as in February 2012).

  4. 4.

    In Brazil, a tropical country, sports that are usually practiced on ice and snow are very little known by the population in general.

  5. 5.

    http://www.unesco.org/new/en/unesco/ (as in February, 2012).

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Authors and Affiliations

  1. Department of Informatics Semiotic Engineering Research Group, PUC-Rio, Rio de Janeiro, Brazil

    Luciana Cardoso de Castro Salgado, Carla Faria Leitão & Clarisse Sieckenius de Souza

Authors
  1. Luciana Cardoso de Castro Salgado
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  2. Carla Faria Leitão
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  3. Clarisse Sieckenius de Souza
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de Castro Salgado, L.C., Leitão, C.F., de Souza, C.S. (2013). Semiotic Engineering and Culture. In: A Journey Through Cultures. Human–Computer Interaction Series. Springer, London. https://doi.org/10.1007/978-1-4471-4114-3_2

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  • DOI: https://doi.org/10.1007/978-1-4471-4114-3_2

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