Abstract
• You will learn how to
keep all visual elements (e.g., photographs, pictures, cartoons, diagrams, graphs, charts, tables) as simple as possible
• use fonts and colors that will be clear on any projector/screen
• avoid constantly looking behind you at the screen to remember what your slide is showing
Why is this important?
Research has shown that of all the information the mind stores, 75% is received visually, 13% through hearing, and 12% through smell, taste, and touch. Visual aids improve learning by 200%, retention by 38%, and understanding complex subjects by 25% to 40%. Visual aids in color get an 85% higher attention span.
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© 2010 Springer Science+Business Media, LLC
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Wallwork, A. (2010). Visual Elements and Fonts. In: English for Presentations at International Conferences. Springer, New York, NY. https://doi.org/10.1007/978-1-4419-6591-2_9
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DOI: https://doi.org/10.1007/978-1-4419-6591-2_9
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Publisher Name: Springer, New York, NY
Print ISBN: 978-1-4419-6590-5
Online ISBN: 978-1-4419-6591-2
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