Skip to main content

Designing Media and Classroom Interventions Targeting High Sensation Seeking or Impulsive Adolescents to Prevent Drug Abuse and Risky Sexual Behavior

  • Chapter
  • First Online:

Abstract

In this chapter, we describe interrelated programs of research conducted by teams of researchers at the University of Kentucky over a period of more than 20 years; the programs of research include both media and classroom-based approaches that have resulted in successful interventions in both. The research conducted during this period has focused on increasing the effectiveness of televised public service announcements (PSAs) and classroom programs designed to prevent drug abuse and/or reduce risky sex. The results of these studies provide important direction for the design of prevention interventions targeting adolescents at-risk for engaging in risky behaviors.

This is a preview of subscription content, log in via an institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD   169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

  • Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice Hall.

    Google Scholar 

  • Ajzen, I., & Madden, T. J. (1986). Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control. Journal of Experimental Social Psychology, 22, 453–474.

    Article  Google Scholar 

  • Bardo, M., Donohew, L., & Harrington, N.G. (1996). Psychobiology of novelty seeking and rug-seeking behavior. Behavioural Brain Research, 77, 23–43.

    Article  PubMed  CAS  Google Scholar 

  • Bryan, A., Fisher, J. D., & Fisher, W. A. (2002). Tests of the mediational role of preparatory safer sexual behavior in the context of the theory of planned behavior. Health Psychology, 21(1), 71–80.

    Article  PubMed  Google Scholar 

  • Buss, A. H., & Plomin, R. (1975). A temperament theory of personality development. New York: Wiley.

    Google Scholar 

  • Cacioppo, J. R., & Petty, R. E. (1982). The need for cognition. Journal of Personality and Social Psychology, 51, 1031–1043.

    Google Scholar 

  • Christ, W. G. (1985). The construct of arousal in communication research. Human Communication Research, 11, 575–592.

    Article  Google Scholar 

  • Cloninger, C. R., Adolfson, R., & Svrakic, N. M. (1996). Mapping genes for human personality. Nature Genetics, 13, 3–4.

    Article  Google Scholar 

  • Cloninger, C. R., Pryzbeck, I., Svrakic, D., & Wetzel, R. (1994). The temperament and character inventory: A guide to its development and use. St. Louis, MO: Center for the Psychobiology of Personality.

    Google Scholar 

  • Darwin, C. (1859). The origin of species by means of natural selection. New York: A. L. Burt.

    Google Scholar 

  • Donohew, L. (2009). Activation model of information exposure. In Stephen W. Littlejohn and Karen A. Foss (eds.), Encyclopedia of Communication Theory. London: Sage.

    Google Scholar 

  • Donohew, L., Finn, S., & Christ, W. (1988). The nature of news revisited: The role of affect, schemes, and cognition. In L. Donohew, H. Sypher, & E. T. Higgin (Eds.), Communication, social cognition, and affect (pp. 195–218). Hillsdale, NJ: Lawrence Erlbaum Associates.

    Google Scholar 

  • Donohew, L., Helm, D., Lawrence, P., & Shatzer, M. (1990). Sensation seeking, marijuana use, and responses to drug abuse prevention messages. In R. R. Watson (Ed.), Drug and alcohol abuse reviews (pp. 77–93), Clifton, NJ: Humana Press.

    Google Scholar 

  • Donohew, L., Hoyle, R., Clayton, R. R., Skinner, W., Colon, S. and Rice, R. E. (1999). Sensation seeking and drug use by adolescents and their friends: Models for marijuana and alcohol. Journal of Studies of Alcohol, 60, 622–631.

    Google Scholar 

  • Donohew, L., Lorch, E. P., Palmgreen, P. (1991). Sensation seeking and targeting of televised antidrug PSAs. In L. Donohew, H. E. Sypher, & W. J. Bukoski (Eds.), Persuasive communication and drug abuse prevention (pp. 209–226). Hillsdale, NJ: Erlbaum.

    Google Scholar 

  • Donohew, L., Lorch, E. P., Palmgreen, P. (1998). Applications of a theoretic model of exposure to health interventions. Human Communication Research, 24, 454  –  468.

    Article  PubMed  CAS  Google Scholar 

  • Donohew, L., Palmgreen, P., & Duncan, J. (1980). An activation model of information exposure. Communication Monographs, 47, 295–303.

    Article  Google Scholar 

  • Donohew, L., Palmgreen, P., & Lorch, E. P. (1994). Attention, sensation seeking, and health communication campaigns. American Behavioral Scientist, 38, 310  –332.

    Article  Google Scholar 

  • Donohew, L., Palmgreen, P., Lorch, E. P., Rogus, M. Helm, D., & Grant. N. (1989). Targeting of televised antidrug PSAs. Paper presented at the annual meeting of the International Communication Association, San Francisco, June.

    Google Scholar 

  • Donohew, L., Zimmerman, R., Cupp, P., Novak, S., Colon, S. & Abell, R. (2000). Sensation seeking, impulsive decision making, and risky sex: Implications for risk-taking and design at interventions. Personality and Individual Differences, 28, 1079–1091.

    Article  Google Scholar 

  • Eysenck, S. B. G., & Eysenck, H. J. (1977). The place of impulsiveness in a dimensional system of personality description. British Journal of Social and Clinical Psychology, 16, 57–68.

    PubMed  CAS  Google Scholar 

  • Eysenck, S. B. G., & Eysenck, H. J. (1978). Impulsiveness and venturesomeness: Position in a dimensional system of personality description. Psychological Reports, 43, 1247-1255.

    PubMed  CAS  Google Scholar 

  • Finn, S. (1984). Information-theoretic measures of reader enjoyment. Written Communication, 2, 358–376.

    Article  Google Scholar 

  • Franklin, J., Donohew, L., Dhoundiyal, V., & Cook, P. L. (1988). Attention and our ancient past: The scaly thumb of the reptile. American Behavioral Scientist, 31, 312–326.

    Article  Google Scholar 

  • Harrington, N. G., Lane, D. R., Donohew, L., & Zimmerman, R. S. (2006). An extension of the activation model of information exposure: The addition of a cognitive variable to a model of attention. Media Psychology, 8, 139–164.

    Article  Google Scholar 

  • Hoyle, R. H., Stephenson, M. T., Palmgreen, P. P., Lorch, E. P., & Donohew, R. L. (2002). Reliability and validity of a brief measure of sensation seeking, Warheit Personality and Individual Differences, 32, 401–414.

    Article  Google Scholar 

  • Kirby, D., Barth, R. P., Leland, N., & Fetro, J. V. (1991). Reducing the Risk: Impact of a curriculum on sexual risk-taking. Family Planning Perspectives, 23 (6), 253–263.

    Article  PubMed  CAS  Google Scholar 

  • Langer, L., Zimmerman, R, G. J., & Duncan, R. C. (1993). An examination of the relationship between adolescent decision-making orientation and AIDS-related knowledge, attitudes, beliefs, behaviors, and skills. Health Psychology, 12, 227–234.

    Google Scholar 

  • Lorch, E. P., Palmgreen, P., Donohew, L., Helm, D., Baer, S. A., & Dsilva, M. U. (1994). Program context, sensation seeking, and attention to televised antidrug public service announcements. Human Communication Research, 20, 390–412.

    Article  Google Scholar 

  • Noar, S. M., Zimmerman, R. S., Palmgreen, P., Lustria, M. L. A., & Horosewski, M. L. (2006). Integrating personality and psychosocial theoretical approaches to understanding safer sexual behavior: Implications for message design. Health Communication, 19(2), 165–174.

    Article  PubMed  Google Scholar 

  • Olds, M. E, & Fobes, J. (1981). The central basis of motivation; Intracranial self stimulation studies. Annual Review of Psychology, 32, 523–574.

    Article  PubMed  CAS  Google Scholar 

  • Overton, D. A. (1991). Historical context of state dependent learning and discriminative drug effects. Behavioural Pharmacology, 2, 253–264.

    PubMed  Google Scholar 

  • Palmgreen, P., & Donohew, L. (2006). Effective mass media strategies for drug abuse prevention campaigns. In W.J. Bukoski & Z. Sloboda (Eds.), Handbook of drug abuse theory, science and practice. New York: Plenum.

    Google Scholar 

  • Palmgreen, P., Donohew, L., Lorch, E, Hoyle, R., & Stephenson, S. (2001). Television campaigns and adolescent marijuana use: Tests of sensation seeking targeting. American Journal of Public Health, 91(2), 292–295.

    Google Scholar 

  • Palmgreen, P., Donohew, L., Lorch, E., Rogus, M., Helm, D., & Grant, N. (1991). Sensation-seeking, message sensation value, and drug use as mediators of PSA effectiveness. Health Communication, 3, 217–234.

    Article  Google Scholar 

  • Palmgreen, P., Lorch, E. P., Donohew, L., Harrington, N.G., Dsilva, M., & Helm, D. (1995). Reaching at-risk populations in a mass media drug abuse prevention campaign: Sensation seeking as a targeting variable. Drugs and Society, 8, 29–45.

    Article  Google Scholar 

  • Palmgreen, P., Lorch, E. P., Stephenson, M. T., Hoyle, R. H., & Donohew, L. (2007). Effects of the Office of National Drug Control Policy’s Marijuana Initiative Campaign on high-sensation seeking adolescents. American Journal of Public Health, 97(9), 1644–1649.

    Google Scholar 

  • Zimmerman, R. S., Cupp, P. K., Atwood, K., Dekthyar, O., Feist-Price, S., & Anderman, E. (2010). An empirical test of a proposed, multi-domain model of health-related behavior: Application to initiation of adolescent sexual behavior. Unpublished work.

    Google Scholar 

  • Zimmerman, R. S., Cupp, P. K., Donohew, R. L., Sionean, C., Feist-Price, S., & Helm, D. (2008). Effects of a school-based, theory-driven HIV and pregnancy prevention curriculum. Perspectives on Sexual and Reproductive Health, 40(1): 42–51.

    Google Scholar 

  • Zimmerman, R., & Donohew, L. (1996, November). Sensation seeking, impulsive decision-making, and adolescent sexual behaviors. Paper presented at APHA, New York.

    Google Scholar 

  • Zimmerman, R., Noar, S., Feist-Price, S., Dekhtyar, O., Cupp, P. K., Anderman, E., & Lock, S. (2007a). Longitudinal test of a Multiple Domain Model of condom use. Journal of Sex Research, 44(4), 380  –394.

    Google Scholar 

  • Zimmerman, R., Palmgreen, P., Noar, S., Lustria, M. L. A., Lu, H, & Horosewski, M. L. (2007b). Effects of a televised two-city safer sex mass media campaign targeting high-sensation-seeking and impulsive-decision-making young adults. Health Education and Behavior, 34(5), 810  –  826.

    Google Scholar 

  • Zuckerman, M. (1979). Sensation seeking: Beyond the optimal level of arousal. Hillsdale, NJ: Lawrence Erlbaum Associates.

    Google Scholar 

  • Zuckerman, M. (Ed.) (1983). Biological bases of sensation seeking, impulsivity, and anxiety. Hillsdale, NJ: Lawrence Erlbaum Associates.

    Google Scholar 

  • Zuckerman, M. (1994). Behavioral expressions and biosocial bases of sensation seeking. Cambridge, UK: Cambridge University Press.

    Google Scholar 

  • Zuckerman, M., & Kuhlman, (2000). Personality and risk-taking: Common biosocial factors. Journal of Personality, 68, 999  –1029.

    Google Scholar 

  • Zuckerman, M., Kuhlman, D. M., Joireman, J., Teta, P., & Kraft, M. (1993). A comparison of three structural models for personality: The big three, the big five and the alternative five. Journal of Personality and Social Psychology, 65, 757–768.

    Article  Google Scholar 

Download references

Acknowledgments

Research described in this chapter was supported by the following NIH grants: R01-DA03462 (Lewis Donohew, PI), R01-DA05312 (Lewis Donohew, PI; Philip Palmgreen and Elizabeth Lorch, co-PIs), R01-DA068924 (Lewis Donohew, PI; Philip Palmgreen, Elizabeth Lorch, and William Skinner, co-PIs), P50-DA005312 (Richard Clayton and Michael Bardo, PIs), R01-DA04887 (Lewis Donohew, PI, Richard Clayton, co-PI), R01-DA012371 (Philip Palmgreen, PI), R01-DA12490 (Lewis Donohew and Nancy Harrington, Co-PIs), from the National Institute on Drug Abuse; R01-AA10747 from the National Institute on Alcoholism and Alcohol Abuse (Rick Zimmerman and Lewis Donohew, Co-PIs); R01-MH061187 (Rick Zimmerman, PI) and R01-MH063705 (Rick Zimmerman and Phil Palmgreen, Co-PIs) from the National Institute of Mental Health; and R01-NR008379 from the National Institute of Nursing Research (Rick Zimmerman and Eric Anderman, Co-PIs). We would also like to thank Nancy Harrington, Derek Lane, and Eric Anderman for their careful reading of portions of the manuscript.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Rick S. Zimmerman .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2011 Springer Science+Business Media, LLC

About this chapter

Cite this chapter

Zimmerman, R.S., Donohew, R.L., Palmgreen, P., Noar, S., Cupp, P.K., Floyd, B. (2011). Designing Media and Classroom Interventions Targeting High Sensation Seeking or Impulsive Adolescents to Prevent Drug Abuse and Risky Sexual Behavior. In: Bardo, M., Fishbein, D., Milich, R. (eds) Inhibitory Control and Drug Abuse Prevention. Springer, New York, NY. https://doi.org/10.1007/978-1-4419-1268-8_14

Download citation

  • DOI: https://doi.org/10.1007/978-1-4419-1268-8_14

  • Published:

  • Publisher Name: Springer, New York, NY

  • Print ISBN: 978-1-4419-1267-1

  • Online ISBN: 978-1-4419-1268-8

  • eBook Packages: MedicineMedicine (R0)

Publish with us

Policies and ethics