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The China Information Technology Handbook pp 1–12Cite as

Mobile Communications Market in China

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Abstract

China’s mobile communications market presents unique marketing challenges. With a high subscriber growth rate but polarized and stratified consumer adoption trends, an investigation into the current status of this market will improve our understanding on how the market is evolving. In this chapter we analyze market characteristics of mobile communications with an objective to better comprehend the dynamics of the largest mobile subscribers market. Using secondary data we identify industry related and end-user related trends to infer our conclusions.

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Author information

Authors and Affiliations

  1. Associate Professor, Nanyang Business School, Nanyang Technological University, Singapore

    Sunanda Sangwan

  2. Doctoral Candidate, Nanyang Business School, Nanyang Technological University, Singapore

    Chong Guan

  3. Professor, Rotterdam School of Management, Erasmus University, The Netherlands

    Louis-Francois Pau

Authors
  1. Sunanda Sangwan
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  2. Chong Guan
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  3. Louis-Francois Pau
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Editor information

Editors and Affiliations

  1. Fac. Ciencias Economicas, Depto. Administración de, Universidad de Oviedo, Oviedo, 33071, Spain

    Patricia Ordóñez de Pablos

  2. Research Academic Computer Tech. Inst., Computer Engineering & Informatics Dept., University of Patras, Patras, Greece

    Miltiadis D. Lytras

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© 2009 Springer Science+Business Media, LLC

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Sangwan, S., Guan, C., Pau, LF. (2009). Mobile Communications Market in China. In: Ordóñez de Pablos, P., Lytras, M. (eds) The China Information Technology Handbook. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-77743-6_17

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  • DOI: https://doi.org/10.1007/978-0-387-77743-6_17

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  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-0-387-77742-9

  • Online ISBN: 978-0-387-77743-6

  • eBook Packages: Computer ScienceComputer Science (R0)

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