We argue that the universal role of service in the economy and firm can provide a frame of reference to help guide a management philosophy that is more effective and better contributes to competing in the future than a frame of reference based on tangible goods. We call this revised philosophy service-dominant logic (S-D logic) and suggest eight key behaviors that characterize its effective implementation.
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Lusch, R.F., Vargo, S.L. (2008). The Service-Dominant Mindset. In: Hefley, B., Murphy, W. (eds) Service Science, Management and Engineering Education for the 21st Century. Service Science: Research and Innovations in the Service Economy. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-76578-5_15
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DOI: https://doi.org/10.1007/978-0-387-76578-5_15
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