Abstract
Italian demand for organic products is rapidly increasing, yet there is currently no supply of certified organic marine-fish. Moreover, in recent years marine fish farm profitability has been reduced because of competition from imported products. A pilot project was carried out in order to: a) define standards for organic marine fish farming; b) evaluate production costs in four farms, experimenting semi-extensive organic fish farming under proposed standards (seabream, Sparus aurata and seabass, Dicentrarchus labrax); c) estimate the potential demand for certified organic marine fish and consumer willingness to pay in order to figure out the profitability of a product differentiation strategy. This paper shows the economic results for production costs at the farm level and potential demand. The latter has been estimated using survey-data of 6,877 consumers by means of a questionnaire-interview carried out during an experimental organic marine fish promotion sale. Results show that organic marine fish farming could be a good market opportunity for some Italian fish farmers by improving consumer information on organic products, adopting a supply concentration strategy at the farm level and carefully managing semi-extensive-farming set up by proposed regulations.
Research supported by Uniprom under EC FIFG Financial Instrument for Fisheries Guidance (EC Reg. 2080/93), project coordinator Stefano Cataudella, University of Rome “Tor Vergata”.
Dept. TeSAF, University of Padova, Agripolis Via Romea, 35020 LEGNARO (PD) Italy; e-mail: edi.defrancesco@unipd.it.
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Defrancesco, E. (2007). Potential Demand for Organic Marine Fish in Italy. In: Canavari, M., Olson, K.D. (eds) Organic Food. Springer, New York, NY. https://doi.org/10.1007/978-0-387-39582-1_9
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DOI: https://doi.org/10.1007/978-0-387-39582-1_9
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