Summary
This paper describes a case study research proposal designed to explore how and why firms chose to integrate process activities with supply chain partners. Previous quantitative studies suggest that integrating demand management, collaborative forecasting, and demand planning activities can lead to competitive advantage and improved supply chain performance. This qualitative research fills a gap in previous research by exploring the phenomenon of Interfirm Demand Integration in a true supply chain context, garnering perceptions from multiple supply chain partners. Results are expected to contribute to managerial, theoretical, and methodological knowledge.
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McCarthy, T.M., Golicic, S.L. (2005). A Proposal for Case Study Methodology in Supply Chain Integration Research. In: Kotzab, H., Seuring, S., Müller, M., Reiner, G. (eds) Research Methodologies in Supply Chain Management. Physica-Verlag HD. https://doi.org/10.1007/3-7908-1636-1_17
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