Abstract
Rapid growth of competition in the electronic market place will boost the demand for new innovative communication styles to attract web users. With the advent of web browsers that are able to execute programs embedded in web pages, the use of animated characters for the presentation of information over the web has become possible. Instead of surfing the web on their own, users can join a tour, ask the lifelike character for assistance or even delegate a complex search task to it.
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André, E. (2000). Enhancing Adaptive Hypermedia Presentation Systems 1 by Lifelike Synthetic Characters. In: Brusilovsky, P., Stock, O., Strapparava, C. (eds) Adaptive Hypermedia and Adaptive Web-Based Systems. AH 2000. Lecture Notes in Computer Science, vol 1892. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-44595-1_1
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DOI: https://doi.org/10.1007/3-540-44595-1_1
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