Empowering Brands — Enabling Convergent Services Veränderungen in der Wertschöpfungskette

Mahler, Alwin

doi:10.1007/3-540-33591-9_19

Empowering Brands — Enabling Convergent Services Veränderungen in der Wertschöpfungskette

Alwin Mahler³

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Telefónica Deutschland GmbH, Landshuter Allee 8, 80637, München
Dr. Alwin Mahler (Vice President Strategy)

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Dr. Alwin Mahler
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Institut für Wirtschaftsinformatik und neue Medien, Universität München, Ludwigstraße 28, 80539, München, Deutschland
Thomas Hess
Network-economy S.A., Rue Berckmans 109, 1060, Brüssel, Belgien
Stefan Doeblin

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Mahler, A. (2006). Empowering Brands — Enabling Convergent Services Veränderungen in der Wertschöpfungskette. In: Hess, T., Doeblin, S. (eds) Turbulenzen in der Telekommunikations- und Medienindustrie. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-33591-9_19

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DOI: https://doi.org/10.1007/3-540-33591-9_19
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-33529-0
Online ISBN: 978-3-540-33591-7
eBook Packages: Business and Economics (German Language)

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