Summary
“Every customer is an e-customer!”. The BASF AG ‘Plastics’ business units have made a big step towards this goal by developing and successfully rolling out ‘IOP’- Intelligent Order Processing. IOP solves the ‘double order-entry’ problem, resulting in high customer acceptance — a genuine win-win situation for BASF and their customers.
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© 2006 Springer-Verlag Berlin Heidelberg
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Ahlers, J., Eichert, H., Musseleck, J. (2006). IOP — Intelligent Order Processing. In: Scheer, AW., Kruppke, H., Jost, W., Kindermann, H. (eds) AGILITY by ARIS Business Process Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-33528-5_14
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DOI: https://doi.org/10.1007/3-540-33528-5_14
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-33527-6
Online ISBN: 978-3-540-33528-3
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