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Media Skills Workshops: Breaking Down the Barriers Between Scientists and Journalists

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Abstract

There are barriers existing between the cultures and worlds of scientists and journalists. This can affect the good communication of science in the media. One method for overcoming this is through media skills training of scientists. This paper describes a successful method for training scientists developed over the past 12 years in Australia and successfully applied to other countries, including South Africa, New Zealand and The Philippines. The paper shows how these workshops appear to be breaking down the barriers between scientists and journalists and ensuring better communication of science to the general public through the media

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© 2007 European Communities

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Metcalfe, J., Gascoigne, T. (2007). Media Skills Workshops: Breaking Down the Barriers Between Scientists and Journalists. In: Communicating European Research 2005. Springer, Dordrecht. https://doi.org/10.1007/1-4020-5358-4_17

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