Eco Reach Essencial Johnson&Johnson^® Toothbrush: An LCA Study Case Application to Analyze Different Materials in Handle Design

Abstract

Products which address environmental issues during the product development process bring opportunities for cost reduction, better brand’s image and other strategic benefits. In this sense, Eco Reach Essencial Johnson&Johnson® toothbrush was developed in Brazil when a top-down opportunity merged with a bottom-up idea to design a product with lower environmental impacts, incorporating a pre consumption plastic waste into the toothbrush handle. In order to compare different alternatives from environmental point of view, a comparative LCA was conducted using primary data, secondary data from GaBi software and EDIP Method. The results show that potential environmental impacts were reduced, revealing in this new product concept a strategic opportunity to develop a more eco friendly product and to enhance the brand’s image.