A Phylogenetic Classification of the Video-Game Industry’s Business Model Ecosystem
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- Goumagias N. et al. (2014) A Phylogenetic Classification of the Video-Game Industry’s Business Model Ecosystem. In: Camarinha-Matos L.M., Afsarmanesh H. (eds) Collaborative Systems for Smart Networked Environments. PRO-VE 2014. IFIP Advances in Information and Communication Technology, vol 434. Springer, Berlin, Heidelberg
Since 1990, Business Models emerged as a new unit of interest among both academics and practitioners. An emerging theme in the growing academic literature is focused on developing a system that employs business models as a focal point of enterprise classification. In this paper we attempt a historical analysis of the video game industry business model evolution and examine the process through the prism of two-sided market economics. Based on the biological school of phylogenetic classification, we develop a cladogram that captures the evolution process and classifies the industry’s business models. The classification system is regarded as a first attempt to provide an exploratory and descriptive research of the video game industry, before attempting an explanatory and predictive analysis, and introduces a system that is not governed by the industry’s specific characteristics and can be universally applied, providing a map for researchers and practitioners to test organisational differences and contribute further to the business model knowledge.
KeywordsBusiness Models Video-game Industry Cladistics Classification Evolution
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