A Hybrid B2B App Recommender System
- Cite this paper as:
- Oprea A., Hornung T., Ziegler CN., Eggs H., Lausen G. (2013) A Hybrid B2B App Recommender System. In: Daniel F., Dolog P., Li Q. (eds) Web Engineering. ICWE 2013. Lecture Notes in Computer Science, vol 7977. Springer, Berlin, Heidelberg
Recommender systems are integral to B2C e-commerce, with little use so far in B2B. We present a live recommender system that operates in a domain where users are companies and the products being recommended B2B apps. Besides operating in an entire new domain, the SAP Store recommender is based on a weighted hybrid design, making use of a novel confidence-based weighting scheme for combining ratings. Evaluations have shown that our system performs significantly better than a top-seller recommender benchmark.
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