Benefits of Software Renting in Cloud Business
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- Ojala A. (2012) Benefits of Software Renting in Cloud Business. In: Cusumano M.A., Iyer B., Venkatraman N. (eds) Software Business. ICSOB 2012. Lecture Notes in Business Information Processing, vol 114. Springer, Berlin, Heidelberg
In the new era of computing, software can be sold and delivered as a cloud service, and software renting has become a strategic tool to compete in the market. In this multi-case study, software renting was found to help the case firms to (i) differentiate themselves from competitors; (ii) increase their competitive advantage by making the software available for a larger customer group, and (iii) decrease the price of software by using centralized software delivery and maintenance.
KeywordsSoftware renting cloud computing cloud business SaaS
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