Software Business

Volume 114 of the series Lecture Notes in Business Information Processing pp 304-309

Benefits of Software Renting in Cloud Business

  • Arto OjalaAffiliated withUniversity of Jyväskylä

* Final gross prices may vary according to local VAT.

Get Access


In the new era of computing, software can be sold and delivered as a cloud service, and software renting has become a strategic tool to compete in the market. In this multi-case study, software renting was found to help the case firms to (i) differentiate themselves from competitors; (ii) increase their competitive advantage by making the software available for a larger customer group, and (iii) decrease the price of software by using centralized software delivery and maintenance.


Software renting cloud computing cloud business SaaS