BrainHex: Preliminary Results from a Neurobiological Gamer Typology Survey

  • Lennart E. Nacke
  • Chris Bateman
  • Regan L. Mandryk
Conference paper

DOI: 10.1007/978-3-642-24500-8_31

Part of the Lecture Notes in Computer Science book series (LNCS, volume 6972)
Cite this paper as:
Nacke L.E., Bateman C., Mandryk R.L. (2011) BrainHex: Preliminary Results from a Neurobiological Gamer Typology Survey. In: Anacleto J.C., Fels S., Graham N., Kapralos B., Saif El-Nasr M., Stanley K. (eds) Entertainment Computing – ICEC 2011. ICEC 2011. Lecture Notes in Computer Science, vol 6972. Springer, Berlin, Heidelberg


This paper briefly presents a player satisfaction model called BrainHex, which was based on insights from neurobiological findings as well as the results from earlier demographic game design models (DGD1 and DGD2). The model presents seven different archetypes of players: Seeker, Survivor, Daredevil, Mastermind, Conqueror, Socialiser, and Achiever. We explain how each of these player archetypes relates to older player typologies (such as Myers-Briggs), and how each archetype characterizes a specific playing style. We conducted a survey among more than 50,000 players using the BrainHex model as a personality type motivator to gather and compare demographic data to the different BrainHex archetypes. We discuss some results from this survey with a focus on psychometric orientation of respondents, to establish relationships between personality types and BrainHex archetypes.


player types player satisfaction modeling play patterns neurobiology social science survey 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Lennart E. Nacke
    • 1
  • Chris Bateman
    • 2
  • Regan L. Mandryk
    • 3
  1. 1.Faculty of Business and Information TechnologyUniversity of Ontario Institute of TechnologyOshawaCanada
  2. 2.International Hobo LtdManchesterUK
  3. 3.Department of Computer ScienceUniversity of SaskatchewanSaskatoonCanada

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