Abstract
A culture of co-creation in the design of services and products has emerged in global societies based on the recent pervasiveness of social media. The concept of co-creation design constitutes that individual members of communities engage in and contribute to products and services creation, along with organizational members. A relatively recent type of social media platform has been the availability of virtual worlds for co-creation design. Virtual worlds offer a three dimensional, interactive, persistent virtual environment for social interaction and collaborative design of content. This paper explores the concept of co-creation design in social media. Further it examines what more can be done with virtual worlds and how these can contribute to the evolution of the co-creation design culture. Finally we outline research questions and suggest a methodological approach to the study of cocreation design in social virtual worlds.
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Molka-Danielsen, J. (2011). Exploring the Role of Virtual Worlds in the Evolution of a Co-creation Design Culture. In: Salmela, H., Sell, A. (eds) Nordic Contributions in IS Research. SCIS 2011. Lecture Notes in Business Information Processing, vol 86. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-22766-0_3
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DOI: https://doi.org/10.1007/978-3-642-22766-0_3
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