Abstract
We study the diffusion of complex contagions on social networks in the presence of nodes that oppose the diffusion process. Unlike simple contagions, where a person acquires information or adopts a new ideology based on the influence of a single neighbor, the propagation of complex contagions requires multiple interactions with different neighbors. Our empirical results point out how network structure and opposing perspectives can alter the widespread adoption of social behaviors that can be modeled as complex contagions.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Centola, D.: Failure in Complex Social Networks. Journal of Mathematical Sociology 33, 64–68 (2009)
Centola, D., Eguiluz, V., Macy, M.: Cascade Dynamics of Complex Propagation. Physica A 374, 449–456 (2007)
Centola, D., Macy, M.: Complex Contagions and the Weakness of Long Ties. American Journal of Sociology 113(3), 702–734 (2007)
Euchner, C.: Nobody Turn Me Around. Beacon Press (2010)
Granovetter, M.: Threshold Models of Collective Behavior. American Journal of Sociology 83(6), 1420–1443 (1978)
Leskovec, J.: website, http://cs.stanford.edu/people/jure/
Khan, M., Kumar, V., Marathe, M., Zhao, Z., Dutta, T.: Structural and Relational Properties of Social Contact Networks with Applications to Public Health Informatics, NDSSL Technical Report No. 09-066 (2009)
Kuhlman, C., Kumar, V., Marathe, M., Ravi, S., Rosenkrantz, D.: Effects of Opposition on the Diffusion of Complex Contagions in Social Networks, NDSSL Technical Report No. 10-154 (2010)
Kuhlman, C.J., Anil Kumar, V.S., Marathe, M.V., Ravi, S.S., Rosenkrantz, D.J.: Finding Critical Nodes for Inhibiting Diffusion of Complex Contagions in Social Networks. In: Balcázar, J.L., Bonchi, F., Gionis, A., Sebag, M. (eds.) ECML PKDD 2010. LNCS, vol. 6322, pp. 111–127. Springer, Heidelberg (2010)
Nafisi, A.: Reading Lolita in Tehran: A Memoir in Books. Random House (2003)
Nicholls, W.: Place, Networks, Space: Theorising the Geographies of Social Movements. Transactions of the Institute of British Geographers 34, 78–93 (2009)
Watts, D.: A Simple Model of Global Cascades on Random Networks. PNAS 99, 5766–5771 (2002)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2011 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Kuhlman, C.J., Kumar, V.S.A., Marathe, M.V., Ravi, S.S., Rosenkrantz, D.J. (2011). Effects of Opposition on the Diffusion of Complex Contagions in Social Networks: An Empirical Study. In: Salerno, J., Yang, S.J., Nau, D., Chai, SK. (eds) Social Computing, Behavioral-Cultural Modeling and Prediction. SBP 2011. Lecture Notes in Computer Science, vol 6589. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-19656-0_28
Download citation
DOI: https://doi.org/10.1007/978-3-642-19656-0_28
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-19655-3
Online ISBN: 978-3-642-19656-0
eBook Packages: Computer ScienceComputer Science (R0)