Design of an Advertisement Scenario for Electric Vehicles Using Digital Multimedia Broadcasting

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This paper designs an integrative advertisement system based on digital multimedia broadcasting for the electric vehicles, which need a lot of driving information for battery efficiency and charge planning. The advertiser interface interacts with the advertisement processing system to pay the fee and have the contents endorsed. The advertisement contents are registered, monitored, encoded, and finally delivered to vehicles according to the contract via the broadcasting center. Here, this paper defines a new frame format on the data service stream and is in the process of developing and verifying the encoder and decoder modules. Our system is expected to provide the fundamentals for the development of diverse electric vehicle services.
This research was supported in part by the MKE, Korea, under the ITRC support program supervised by the NIPA (NIPA-2010-(C1090-1011-0009)), by KIAT under the Regional Industry and Technology Development Project, and the MKE again through the project of Region technical renovation, Korea.