Design of an Advertisement Scenario for Electric Vehicles Using Digital Multimedia Broadcasting

  • Junghoon Lee
  • Hye-Jin Kim
  • In-Hye Shin
  • Jason Cho
  • Sang Joon Lee
  • Ho-Young Kwak
Conference paper

DOI: 10.1007/978-3-642-16444-6_37

Volume 78 of the book series Communications in Computer and Information Science (CCIS)
Cite this paper as:
Lee J., Kim HJ., Shin IH., Cho J., Lee S.J., Kwak HY. (2010) Design of an Advertisement Scenario for Electric Vehicles Using Digital Multimedia Broadcasting. In: Kim T., Stoica A., Chang RS. (eds) Security-Enriched Urban Computing and Smart Grid. Communications in Computer and Information Science, vol 78. Springer, Berlin, Heidelberg

Abstract

This paper designs an integrative advertisement system based on digital multimedia broadcasting for the electric vehicles, which need a lot of driving information for battery efficiency and charge planning. The advertiser interface interacts with the advertisement processing system to pay the fee and have the contents endorsed. The advertisement contents are registered, monitored, encoded, and finally delivered to vehicles according to the contract via the broadcasting center. Here, this paper defines a new frame format on the data service stream and is in the process of developing and verifying the encoder and decoder modules. Our system is expected to provide the fundamentals for the development of diverse electric vehicle services.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • Junghoon Lee
    • 1
  • Hye-Jin Kim
    • 1
  • In-Hye Shin
    • 1
  • Jason Cho
    • 2
  • Sang Joon Lee
    • 3
  • Ho-Young Kwak
    • 3
  1. 1.Dept. of Computer Science and StatisticsJeju National UniversityJeju DoRepublic of Korea
  2. 2.i SET Co., Ltd, Republic of KoreaJeju National UniversityJeju DoRepublic of Korea
  3. 3.Dept. of Computer EngineeringJeju National UniversityJeju DoRepublic of Korea