Persuasive Technology

Volume 6137 of the series Lecture Notes in Computer Science pp 117-131

Behavior Wizard: A Method for Matching Target Behaviors with Solutions

  • B. J. FoggAffiliated withPersuasive Technology Lab @ Stanford University
  • , Jason HrehaAffiliated withPersuasive Technology Lab @ Stanford University

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We present a method for matching target behaviors with solutions for achieving those behaviors. Called the Behavior Wizard, this method first classifies behavior change targets into one of 15 types. Later stages focus on triggers for the target behaviors and on relevant theories and techniques. This new approach to persuasive design, as well as the terminology we propose, can lead to insights into the patterns of behavior change. The Behavior Wizard can also increase success rates in academic studies and commercial products. The most current version of this method is at


behavior change persuasive design habits captology behavior models Fogg Behavior Model Behavior Grid Behavior Wizard