Behavior Wizard: A Method for Matching Target Behaviors with Solutions

  • B. J. Fogg
  • Jason Hreha
Conference paper

DOI: 10.1007/978-3-642-13226-1_13

Volume 6137 of the book series Lecture Notes in Computer Science (LNCS)
Cite this paper as:
Fogg B.J., Hreha J. (2010) Behavior Wizard: A Method for Matching Target Behaviors with Solutions. In: Ploug T., Hasle P., Oinas-Kukkonen H. (eds) Persuasive Technology. PERSUASIVE 2010. Lecture Notes in Computer Science, vol 6137. Springer, Berlin, Heidelberg

Abstract

We present a method for matching target behaviors with solutions for achieving those behaviors. Called the Behavior Wizard, this method first classifies behavior change targets into one of 15 types. Later stages focus on triggers for the target behaviors and on relevant theories and techniques. This new approach to persuasive design, as well as the terminology we propose, can lead to insights into the patterns of behavior change. The Behavior Wizard can also increase success rates in academic studies and commercial products. The most current version of this method is at www.BehaviorWizard.org.

Keywords

behavior change persuasive design habits captology behavior models Fogg Behavior Model Behavior Grid Behavior Wizard 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • B. J. Fogg
    • 1
  • Jason Hreha
    • 1
  1. 1.Persuasive Technology Lab @ Stanford University