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Internet and Network Economics
Volume 5929 of the series Lecture Notes in Computer Science pp 1-12
Ad Exchanges: Research Issues
- S. MuthukrishnanAffiliated withGoogle Inc.
Abstract
An emerging way to sell and buy display ads on the Internet is via ad exchanges. RightMedia [1], AdECN [2] and DoubleClick Ad Exchange [3] are examples of such real-time two-sided markets. We describe an abstraction of this market. Based on that abstraction, we present several research directions and discuss some insights.
- Title
- Ad Exchanges: Research Issues
- Book Title
- Internet and Network Economics
- Book Subtitle
- 5th International Workshop, WINE 2009, Rome, Italy, December 14-18, 2009. Proceedings
- Pages
- pp 1-12
- Copyright
- 2009
- DOI
- 10.1007/978-3-642-10841-9_1
- Print ISBN
- 978-3-642-10840-2
- Online ISBN
- 978-3-642-10841-9
- Series Title
- Lecture Notes in Computer Science
- Series Volume
- 5929
- Series ISSN
- 0302-9743
- Publisher
- Springer Berlin Heidelberg
- Copyright Holder
- Springer-Verlag Berlin Heidelberg
- Additional Links
- Topics
- Industry Sectors
- eBook Packages
- Editors
-
- Stefano Leonardi (16)
- Editor Affiliations
-
- 16. Department of Information and Systems, Sapienza University of Rome
- Authors
-
- S. Muthukrishnan (17)
- Author Affiliations
-
- 17. Google Inc.,
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