Chapter

Computing and Combinatorics

Volume 5609 of the series Lecture Notes in Computer Science pp 1-6

Bidding on Configurations in Internet Ad Auctions

  • S. MuthukrishnanAffiliated withGoogle Inc.

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Abstract

In Internet advertising, a configuration of ads is determined by the seller, and advertisers buy spaces in the configuration. In this paper, motivated by sponsored search ads, we propose an auction where advertisers directly bid and determine the eventual configuration.