Chapter

Internationalization, Design and Global Development

Volume 5623 of the series Lecture Notes in Computer Science pp 308-315

The Future of Enterprise Is with the Mobile Workforce: An International Field Study

  • Lynn Rampoldi-HniloAffiliated withOracle Mobile Applications User Experience
  • , Brent WhiteAffiliated withOracle Mobile Applications User Experience
  • , Michele SnyderAffiliated withOracle Mobile Applications User Experience
  • , Chad SampanesAffiliated withOracle Mobile Applications User Experience

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Abstract

To create the most effective mobile applications, Oracle must understand how and in what contexts the mobile workforce is using their mobile devices. Oracle mobile researchers went into the workforce population and conducted an international, ethnographic field study to fully understand the mobile worker’s needs, behaviors, and contextually based activities.

Keywords

Ethnography Field study International research Mobile Enterprise applications