Chapter

User Modeling, Adaptation, and Personalization

Volume 5535 of the series Lecture Notes in Computer Science pp 283-294

Google Shared. A Case-Study in Social Search

  • Barry SmythAffiliated withCLARITY: Centre for Sensor Web Technologies School of Computer Science and Informatics, University College Dublin
  • , Peter BriggsAffiliated withCLARITY: Centre for Sensor Web Technologies School of Computer Science and Informatics, University College Dublin
  • , Maurice CoyleAffiliated withCLARITY: Centre for Sensor Web Technologies School of Computer Science and Informatics, University College Dublin
  • , Michael O’MahonyAffiliated withCLARITY: Centre for Sensor Web Technologies School of Computer Science and Informatics, University College Dublin

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Abstract

Web search is the dominant form of information access and everyday millions of searches are handled by mainstream search engines, but users still struggle to find what they are looking for, and there is much room for improvement. In this paper we describe a novel and practical approach to Web search that combines ideas from personalization and social networking to provide a more collaborative search experience. We described how this has been delivered by complementing, rather than competing with, mainstream search engines, which offers considerable business potential in a Google-dominated search marketplace.