Utilizing Firm-Hosted Online Communities in Software Product Business: A Dimensional View

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Abstract

This paper focuses on Firm-Hosted Online Communities (FOC) - communities that are hosted by organizations for commercial purposes. The purpose of this paper is twofold. Firstly, we will examine examples of existing FOCs in order to develop a broader view of how FOCs have been utilized in product business. This work results with a dimensional view illustrating some discovered opportunities with FOCs in firms’ commercial product-related activities. Secondly, we will make an attempt to increase our opportunities to exchange FOC-related ideas with the research community and with companies by introducing a recently established research project focusing on the challenges and opportunities with FOCs.