Measuring the Screen Complexity of Web Pages

  • Fongling Fu
  • Shao-Yuan Chiu
  • Chiu Hung Su
Conference paper

DOI: 10.1007/978-3-540-73354-6_79

Volume 4558 of the book series Lecture Notes in Computer Science (LNCS)
Cite this paper as:
Fu F., Chiu SY., Su C.H. (2007) Measuring the Screen Complexity of Web Pages. In: Smith M.J., Salvendy G. (eds) Human Interface and the Management of Information. Interacting in Information Environments. Human Interface 2007. Lecture Notes in Computer Science, vol 4558. Springer, Berlin, Heidelberg

Abstract

An increasing, degree of rich and dynamic content and abundant links are making Web pages visually cluttered. This paper presents a numerical tool to evaluate the screen complexity of a Web page using four critical measurements: size complexity, local density, grouping, and alignment. In the empirical study, we first translate the real screens from four first pages on Ebay auction web sites to serve as model screens that contain the structure of complexity without content. We subsequently compare the complexity values calculated from the model screens with the viewers’ judgment from the real screens. The resemblance between the results indicates that the tool is useful.

Keywords

Screen complexity measurements Web page design Complexity on screen layout GUI design 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2007

Authors and Affiliations

  • Fongling Fu
    • 1
  • Shao-Yuan Chiu
    • 2
  • Chiu Hung Su
    • 1
  1. 1.Department of Management Information Systems, National Cheng-chi University, Taipei 11605Taiwan
  2. 2.Department of Industrial and Manufacturing Systems Engineering, University of, Missouri-Columbia, Columbia, MO 65201USA