Chapter

Engineering Psychology and Cognitive Ergonomics

Volume 4562 of the series Lecture Notes in Computer Science pp 62-68

Chinese Color Preference in Software Design

  • Yan GeAffiliated withState Key Lab of Brain and Cognitive Science, Institute of Psychology, Chinese Academic of Sciences, Beijing, 100101Graduate University of Chinese Academy of Sciences, Beijing, 100049
  • , Ronggang ZhouAffiliated withState Key Lab of Brain and Cognitive Science, Institute of Psychology, Chinese Academic of Sciences, Beijing, 100101
  • , Xi LiuAffiliated withState Key Lab of Brain and Cognitive Science, Institute of Psychology, Chinese Academic of Sciences, Beijing, 100101
  • , Kan ZhangAffiliated withState Key Lab of Brain and Cognitive Science, Institute of Psychology, Chinese Academic of Sciences, Beijing, 100101

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Abstract

Three experiments were designed to investigate the color preference of User Interface of Chinese youth. Background color and foreground color, as well as their combinations were examined. The results showed that: 1, Blue, purple, gray-blue and cyan were the more popular background color. 2, the foreground color preference was influenced by the background color, but white, yellow series and green series were all popular foreground colors for the background color of blue, purple and gray-blue. The discrimination of participants for graphic was better than that for characters. Some mechanism and implications were discussed.

Keywords

Color preference User interface Background color Foreground color