Ge Y., Zhou R., Liu X., Zhang K. (2007) Chinese Color Preference in Software Design. In: Harris D. (eds) Engineering Psychology and Cognitive Ergonomics. EPCE 2007. Lecture Notes in Computer Science, vol 4562. Springer, Berlin, Heidelberg
Three experiments were designed to investigate the color preference of User Interface of Chinese youth. Background color and foreground color, as well as their combinations were examined. The results showed that: 1, Blue, purple, gray-blue and cyan were the more popular background color. 2, the foreground color preference was influenced by the background color, but white, yellow series and green series were all popular foreground colors for the background color of blue, purple and gray-blue. The discrimination of participants for graphic was better than that for characters. Some mechanism and implications were discussed.
Color preference User interface Background color Foreground color