It’s Time to Make eTourism Accessible

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Abstract

“Nearly half of all handicapped people would travel more frequently, if there were more barrier-free offers. And about 40 percent have already renounced a travel because adequate offers were missing” (Max Stich, ADAC vice-president for tourism, 2003). So far the tourism industry still has hardly recognized the potential and the value of barrier-free tourism. As long as the tourism industry will not identify that barrier-free tourism is an indicator for quality, a trademark and a competitive advantage they will not attract its considerable market-share. Often the lack of not supporting barrier-free tourism is a combination of missing offers and inadequate or missing information presentation.