Computer Human Interaction

Volume 3101 of the series Lecture Notes in Computer Science pp 501-510

Cultural Usability in the Globalisation of News Portal

  • Tina Wai Chi TsuiAffiliated withUniversity of Auckland
  • , John PaynterAffiliated withUniversity of Auckland

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The paper aims to identify areas of web usability in the News Portal industry that may be culturally specific so that web designers would target these areas when designing web sites. It also explores the current state of globalising these web sites in terms of catering for languages of users. Findings indicates that cultural preferences are shown to exist in terms of the number of animations used in the web page, the graphical density and length of the web page, navigation menu display, colour and family, male and female related im-ages. In addition, it was found that majority of the web sites from the sample does not cater for language of different users.