Assessing the Impact of Rapid Serial Visual Presentation (RSVP): A Reading Technique

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Abstract

Currently there is a vast amount of information available on the World Wide Web (WWW). When trying to traverse this space, human reading speed and comprehension are limiting factors. These factors may be affected by poor website design and inconsistent presentation of text styles which can result in screen illegibility and disinterest on the part of the users. Most computer-based reading tools use book metaphors to display information. As designers continue to rely on mechanical-age paradigms, they are often blinded to the potential of the computer to do a task in a better, albeit different, way. The main objective of this research was to investigate the impact of a different reading technique (Rapid Serial Visual Presentation) on reading speed and comprehension.