Chapter

Organisationskommunikation und Public Relations

pp 7-24

Date:

Organisationskommunikation und Public Relations: Unterschiede und Gemeinsamkeiten. Eine Einleitung.

  • Stefan WehmeierAffiliated withErnst-Moritz-Arndt-Universität Greifswald Email author 
  • , Lars RademacherAffiliated withPR und Kommunikationsmanagement, Macromedia Hochschule für Medien und Kommunikation in München
  • , Ansgar ZerfaßAffiliated withUniversität Leipzig

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Zusammenfassung

This publication was motivated by the Annual conference of the German Communication Association, Public Relations/Organisational Communication division during November 2010 in Leipzig, Germany. Under the thematic guidance of “Organisational communication and communication management“ a wide platform was established for discussion of all aspects of organisational communication and a greater foundation was enabled for communication management within organisational studies.