Chapter

Universal Access in Human-Computer Interaction. Interaction Techniques and Environments

Volume 9738 of the series Lecture Notes in Computer Science pp 198-205

Date:

Design of a Mobile Augmented Reality Application: An Example of Demonstrated Usability

  • Tsai-Hsuan TsaiAffiliated withDepartment of Industrial Design, Chang Gung University Email author 
  • , Hsien-Tsung ChangAffiliated withDepartment of Computer Science and Information Engineering, Chang Gung University
  • , Ming-Chun YuAffiliated withDepartment of Industrial Design, Chang Gung University
  • , Huan-Ting ChenAffiliated withDepartment of Computer Science and Information Engineering, Chang Gung University
  • , Chun-Yi KuoAffiliated withMetal Industries Research & Development Centre
  • , Wei-Hung WuAffiliated withMetal Industries Research & Development Centre

* Final gross prices may vary according to local VAT.

Get Access

Abstract

Mobile augmented reality (MAR) services allow a user to interact with virtual information in the real word through the user interface (UI) of his/her mobile device. However, it is necessary to introduce augmented reality (AR)-related usability principles when developing and designing MAR services to ensure that they conform to the usability principles and provide user experiences that meet users’ expectations. On this basis, the present study designed an MAR application aimed at product marketing and providing an interactive experience based on the usability principles. In addition, experts were invited to measure the usability of the system based on a mobile-specific heuristic evaluation checklist. The results demonstrated that the MAR application designed in the present study met the system usability requirements and could provide users with a positive experience during their interactions with it.

Keywords

Mobile augmented reality application Experiential marketing Usability Mobile-specific heuristic evaluation