Persuasive Backfiring: When Behavior Change Interventions Trigger Unintended Negative Outcomes
- Cite this paper as:
- Stibe A., Cugelman B. (2016) Persuasive Backfiring: When Behavior Change Interventions Trigger Unintended Negative Outcomes. In: Meschtscherjakov A., De Ruyter B., Fuchsberger V., Murer M., Tscheligi M. (eds) Persuasive Technology. PERSUASIVE 2016. Lecture Notes in Computer Science, vol 9638. Springer, Cham
Numerous scholars study how to design evidence-based interventions that can improve the lives of individuals, in a way that also brings social benefits. However, within the behavioral sciences in general, and the persuasive technology field specifically, scholars rarely focus-on, or report the negative outcomes of behavior change interventions, and possibly fewer report a special type of negative outcome, a backfire. This paper has been authored to start a wider discussion within the scientific community on intervention backfiring. Within this paper, we provide tools to aid academics in the study of persuasive backfiring, present a taxonomy of backfiring causes, and provide an analytical framework containing the intention-outcome and likelihood-severity matrices. To increase knowledge on how to mitigate the negative impact of intervention backfiring, we discuss research and practitioner implications.