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Tourism in the City pp 109–122Cite as

Globetrotters and Brands: Cities in an Emerging Communicative Space

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Abstract

This chapter presents and discusses a new communicative space in which contemporary cities exists. The outset of such a space is the result of two interrelated developments. First, international tourism has become a viable source of income for cities causing them to compete with each other for potential visitors. As a result, cities have widely embraced the practice of city branding for promoting themselves as touristic destinations. Second, the rise of social media use in such branding projects brought cities closer to their target audiences—at least in terms of communication. The new communicative space concept, therefore, explains a situation in which target audiences, including residents and potential visitors, interact with each other and contribute to the establishment of the reputation of a city, or its brand.

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Notes

  1. 1.

    These image arguments are based on a Twitter hashtag search done on http://www.hashtagify.me/. On hashtagify.me, the users can enter a search keyword and see the hashtags most frequently used with the search keyword. In the case of Paris, these hashtags included romance, Eiffell Tower, and terrorist attacks.

  2. 2.

    The website of the bureau is accessible at http://www.parisinfo.com/ Last accessed December 19, 2015.

  3. 3.

    The website of the campaign is accessible at http://parisweloveyou.fr/ Last accessed December 19, 2015.

  4. 4.

    The website of the campaign is accessible at http://www.iamsterdam.com/ Last accessed February 18, 2016.

  5. 5.

    Information about Sun Valley’s Skippy the Stone Skipping Robot can be found here http://skiptown.visitsunvalley.com/. Last accessed December 29, 2015.

  6. 6.

    Real time data about internet traffic can be seen here: http://pennystocks.la/internet-in-real-time/ Last accessed February 27, 2016.

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Authors and Affiliations

  1. Department of Public Relations and Information, Kadir Has University, Kadir Has Caddesi, 34200, Cibali, Istanbul, Turkey

    Efe Sevin

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  1. Efe Sevin
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Correspondence to Efe Sevin .

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Editors and Affiliations

  1. Groupe Sup de Co La Rochelle, La Rochelle, France

    Nicola Bellini

  2. GSSI Social Sciences, Gran Sasso Science Institute, L’Aquila, Italy

    Cecilia Pasquinelli

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Sevin, E. (2017). Globetrotters and Brands: Cities in an Emerging Communicative Space. In: Bellini, N., Pasquinelli, C. (eds) Tourism in the City . Springer, Cham. https://doi.org/10.1007/978-3-319-26877-4_7

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