Skip to main content
SpringerLink
Log in
Book cover

International Conference on Computational Science and Its Applications

ICCSA 2014: Computational Science and Its Applications – ICCSA 2014 pp 159–174Cite as

Acceptance and Use of E-Learning Based on Cloud Computing: The Role of Consumer Innovativeness

  • Conference paper

Part of the book series: Lecture Notes in Computer Science ((LNTCS,volume 8583))

Abstract

Cloud computing and E-learning are the inevitable trend of computational science in general, and information systems and technologies in specific. However, there are not many studies on the adoption of cloud-based E-learning systems. Moreover, while there are many papers on information system adoption as well as customer innovativeness, the innovativeness and adoption in the same model seems to be rare in the literature. The study combines the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) and consumer innovativeness on the adoption of E-learning systems based on cloud computing. A survey was conducted among 282 cloud-based E-learning participants and analyzed by structural equation modeling (SEM). The findings indicate that the adoption of cloud-based E-learning is influenced by performance expectancy, social influence, hedonic motivation, and habit. Interestingly, although innovativeness is not significant to use intention, it has a positive effect on E-learning usage which is relatively new in Vietnam.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Ajzen, I.: Behavioral Control, Self-Efficacy, Locus of Control and the Theory of Planned Behavior. Journal of Applied Social Psychology 32, 665–683 (2002)

    Article  Google Scholar 

  2. Ajzen, I.: From Intentions to Action: A theory of Planned Pehavior, pp. 11–39. Springer, Heidelberg (1985)

    Google Scholar 

  3. Ajzen, I.: The Theory of Planned Behavior. Organization Behavior and Human Decision Process 50, 179–211 (1991)

    Article  Google Scholar 

  4. Ajzen, I., Fishbein, M.: The Influence of Attitudes on Behavior. In: Albarracin, D., Johnson, B.T., Zanna, M.P. (eds.) The Handbook of Attitudes, pp. 173–221. Erlbaum, Mahwah, NJ (2005)

    Google Scholar 

  5. Ajzen, I., Fishbein, M.: Understanding attitudes and predicting social behavior. Prentice Hall, Englewood cliffs (1980)

    Google Scholar 

  6. Al-Jumeily, D., Williams, D., Hussain, A.J., Griffiths, P.: Can We Truly Learn from A Cloud Or Is it just a lot of thunder? In: Developments in E-systems Engineering, pp. 131–139. IEEE (2010)

    Google Scholar 

  7. Aldas-Manzano, J., Lassala-Navarre, C., Ruiz-Mafe, C., Sanz-Blas, S.: The role of consumer innovativeness and perceived risk in online banking usage. International Journal of Bank Marketing 27(1), 53–75 (2009)

    Article  Google Scholar 

  8. Ambient Insight: Worldwide Market for Self-paced eLearning Products and Services: 2011-2016 Forecast and Analysis. Ambient Insight Report (2013), http://www.ambientinsight.com

  9. Behrend, T.S., Wiebe, E.N., London, J.E., Johnson, E.C.: Cloud computing adoption and usage in community colleges. Behaviour & Information Technology 30(2), 231–240 (2011)

    Article  Google Scholar 

  10. Bhruthari, G.P., Sanil, S.N., Prajakta, P.D.: Appliance of Cloud Computing on E-Learning. International Journal of Computer Science and Management Research, 276–281 (2012)

    Google Scholar 

  11. Brown, S.A., Venkatesh, V.: Model of Adoption of Technology in the Household: A Baseline Model Test and Ext. Incorporating Household Life Cycle. MIS Quarterly 29(4), 399–426 (2005)

    Google Scholar 

  12. Brown, J.S., Adler, R.P.: Open education, the long tail, and learning 2.0. Educause Review 43(1), 16–20 (2008)

    Google Scholar 

  13. Certifyme: Announces E-learning Statistics for 2013 (2013), http://www.certifyme.net

  14. Childers, T.L., Carr, C.L., Peck, J., Carson, S.: Hedonic and Utilitarian Motivations for Online Retail Shopping Behavior. Journal of Retailing 77(4), 511–535 (2001)

    Article  Google Scholar 

  15. Citrin, A.V., Sprott, D.E., Silverman, S.N., Stem Jr., D.E.: Adoption of internet shopping: the role of consumer innovativeness. Industrial Management & Data Systems 100(7), 294–300 (2000)

    Article  Google Scholar 

  16. Compeau, D.R., Higgins, C.A.: Computer self-efficacy: Development of a measure and initial test. MIS Quarterly 19(2), 189–211 (1995)

    Article  Google Scholar 

  17. Crespo, A.H., Del Bosque, I.R.: The effect of innovativeness on the adoption of B2C e-commerce: A model based on the Theory of Planned Behaviour. Computers in Human Behavior 24(6), 2830–2847 (2009)

    Article  Google Scholar 

  18. Davis, F.D.: Perceived usefulness, perceived ease of use and user acceptance of Information Technology. MIS Quaterly 13(3), 319–340 (1989)

    Article  Google Scholar 

  19. Davis, F.D.: User acceptance of information technology: System characteristics, user perceptions and behavioral impacts. International Journal of Man-Machine 38, 475–487 (1993)

    Article  Google Scholar 

  20. Davis, F.D., Bagozzi, R.P., Warshaw, P.R.: Extrinsic and Intrinsic Motivation to Use Computers in the Workplace. Journal of Applied Social Psychology 22(14), 1111–1132 (1992)

    Article  Google Scholar 

  21. Dodds, W.B., Monroe, K.B., Grewal, D.: Effects of Price, Brand and Store Information for Buyers. Journal of Marketing Research 28(3), 307–319 (1991)

    Article  Google Scholar 

  22. Downes, S.: E-Learning 2.0. International Review of Research in Open and Distance Learning 6(2) (2005)

    Google Scholar 

  23. Ercan, T.: Effective use of cloud computing in educational institutions. Procedia-Social and Behavioral Sciences 2(2), 938–942 (2010)

    Article  Google Scholar 

  24. Fishbein, M., Ajzen, I.: Belief, attitude, intention and behavior: An introduction to theory and research. Addision-Wesley (1975)

    Google Scholar 

  25. Goldsmith, R.E., Foxall, G.R.: The measurement of innovativeness. In: The International Handbook on Innovation, pp. 321–330 (2003)

    Google Scholar 

  26. Goldsmith, R.E., Hofacker, C.F.: Measuring consumer innovativeness. Journal of the Academy of Marketing Science 19(3), 209–221 (1991)

    Article  Google Scholar 

  27. Harnal, M.S., Bagga, M.D.: Cloud Computing: An Overview. International Journal 3(7) (2013)

    Google Scholar 

  28. Heijden, V.D.: User Acceptance of Hedonic Information Systems. MIS Quarterly 28(4), 695–704 (2004)

    Google Scholar 

  29. Hill, T., Smith, N.D., Mann, M.F.: Role of efficacy expectations in predicting the decision to use advanced technologies: The case of computers. Journal of Applied Psychology 72(2), 307–313 (1987)

    Article  Google Scholar 

  30. Im, S., Bayus, B.L., Mason, C.H.: An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior. Journal of the Academy of Marketing Science 31(1), 61–73 (2003)

    Article  Google Scholar 

  31. Jain, A., Chawla, S.: E-Learning in the Cloud. International Journal of Latest Research in Science and Technology 2(1), 478–481 (2013)

    Google Scholar 

  32. Kamel, S.: The role of virtual organizations in post-graduate education in Egypt: The case of the regional IT institute. In: Tan, F.B. (ed.) Courses on Global IT Applications and Management: Success and Pitfalls, pp. 203–224. Idea Group Publishing, Hershey (2002)

    Google Scholar 

  33. Karrer, T.: Understanding E-learning 2.0. Learning Circuits (2007)

    Google Scholar 

  34. Kim, S.S., Malhotra, N.K., Narasimhan, S.: Two competing perspectives on automatic use: A Theoretical and Empirical Comparison. Information Systems Research 16(4), 418–432 (2005)

    Article  Google Scholar 

  35. Laisheng, X., Zhengxia, W.: Cloud Computing a New Business Paradigm for E-learning. In: International Conference on Measuring Technology and Mechatronics Automation, pp. 716–719 (2011)

    Google Scholar 

  36. Leonardo, R.O., Adriano, J.M., Gabriela, V.P., Rafael, V.: Adoption analysis of cloud computing services. African Journal of Business Management 7(24), 2362–2374 (2013)

    Google Scholar 

  37. Limayem, M., Hirt, S.G., Cheung, C.M.K.: How Habit Limits the Predictive Power of Intentions: The Case of IS Continuance. MIS Quarterly 31(4), 705–737 (2007)

    Google Scholar 

  38. Lin, P.C., Lu, S.C., Liu, S.K.: Towards an Education Behavioral Intention Model for E-Learning Systems: an Extension of UTAUT. Journal of Theoretical and Applied Information Technology 47(3), 1120–1127 (2013)

    MathSciNet  Google Scholar 

  39. Marcati, A., Guido, G., Peluso, A.M.: The role of SME entrepreneurs innovativeness and personality in the adoption of innovations. Research Policy 37(9), 1579–1590 (2008)

    Article  Google Scholar 

  40. Masud, A.H., Huang, X.: An E-learning System Architecture based on Cloud Computing. World Academy of Science, Engineering and Technology 62, 71–76 (2012)

    Google Scholar 

  41. Midgley, D.F., Dowling, G.R.: Innovativeness: the concept and its measurement. Journal of Consumer Research 4, 229–242 (1978)

    Article  Google Scholar 

  42. Midgley, D.F., Dowling, G.R.: A longitudinal study of product form innovation: the interaction between predispositions and social messages. Journal of Consumer Research 19, 611–625 (1993)

    Article  Google Scholar 

  43. Moore, G.C., Benbasat, I.: Development of an instrument to measure the perception of adopting an information technology innovation. Information Systems Research 2(3), 192–222 (1991)

    Article  Google Scholar 

  44. Muhambe, T.M., Daniel, O.O.: Post adoption evaluation model for cloud computing services utilization in universities in Kenya. International Journal of Management & Information Technology 5(3), 615–628 (2013)

    Google Scholar 

  45. Nguyen, T.D., Nguyen, D.T., Cao, T.H.: Acceptance and use of information system: E-learning based on cloud computing in Vietnam. In: Linawati, Mahendra, M.S., Neuhold, E.J., Tjoa, A.M., You, I. (eds.) ICT-EurAsia 2014. LNCS, vol. 8407, pp. 139–149. Springer, Heidelberg (2014)

    Chapter  Google Scholar 

  46. Pocatilu, P., Alecu, F., Vetrici, M.: Cloud Computing Benefits for E-learning Solutions. Economics of Knowledge 2(1), 9–14 (2010)

    Google Scholar 

  47. Popovic, K., Hocenski, Z.: Cloud computing security issues and challenges. In: Proceedings of the 33rd International Convention, pp. 344–349. IEEE (2010)

    Google Scholar 

  48. Redecker, C., Ala-Mutka, K., Bacigalupo, M., Ferrari, A., Punie, Y.: Learning 2.0: The impact of Web 2.0 innovations on education and training in Europe. European Commission-Joint Research Center-Institute for Prospective Technological Studies, Seville (2009)

    Google Scholar 

  49. Rogers, E.M.: Diffusion of innovations. Free Press, New York (1995)

    Google Scholar 

  50. Sheppard, B.H., Hartwick, J., Warshaw, P.R.: The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research. Journal of Consumer Research 15(3), 325–343 (1988)

    Article  Google Scholar 

  51. Soud, A., Fisal, A.R.: Factors that determine continuance intention to use e-learning system: an empirical investigation. In: International Conference on Telecommunication Technology and Applications, vol. 5, pp. 241–246. IACSIT Press, Singapore (2011)

    Google Scholar 

  52. Sun Microsystem: Cloud Computing Guide. Sun Microsystems Inc. (2009)

    Google Scholar 

  53. Sun, P., Tsai, R., Finger, G., Chen, Y., Yeh, D.: What drives a successful e-Learning? An empirical investigation of the critical factors influencing learner satisfaction. Computers & Education 50, 1183–1202 (2008)

    Article  Google Scholar 

  54. Tavangarian, D., Leypold, M.E., Nolting, K., Roser, M., Voigt, D.: Is e-Learning the solution for individual learning? Electronic Journal of e-Learning 2(2), 273–280 (2004)

    Google Scholar 

  55. Taylor, S., Todd, P.: Understanding Information Technology Usage: A Test of Competing Models. Information Systems Research 6(2), 144–176 (1995)

    Article  Google Scholar 

  56. Thompson, R., Higgins, R., Howell, L.: Personal computing: Toward a conceptual model of utilization. MIS Quarterly 15(1), 125–143 (1991)

    Article  Google Scholar 

  57. Venkatesh, V.: Determinants of Perceived Ease of Use: Integrating Perceived Behavioral Control, Computer Anxiety and Enjoyment into the Technology Acceptance Model. Information Systems Research 11(4), 342–365 (2000)

    Article  Google Scholar 

  58. Venkatesh, V., Davis, F.D.: A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies. Management Science 46(2), 186–204 (2000)

    Article  Google Scholar 

  59. Venkatesh, V., Bala, H.: Technology acceptance model 3 and a research agenda on interventions. Decision Sciences 39(2), 273–315 (2008)

    Article  Google Scholar 

  60. Venkatesh, V., Morris, M.G., Davis, G.B., Davis, F.D.: User acceptance of information technology: Toward a unified view. MIS Quarterly 27(3), 425–478 (2003)

    Google Scholar 

  61. Venkatesh, V., Thong, Y.L.J., Xin, X.: Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology. MIS Quarterly 36(1), 157–178 (2012)

    Google Scholar 

  62. Venkatraman Archana: Italian university reduces costs by 23% with cloud platform (2013), http://www.computerweekly.com

  63. Viswanath, K., Kusuma, S., Gupta, S.K.: Cloud Computing Issues and Benefits Modern Education. Global Journal of Computer Science and Technology Cloud & Distributed 12(10), 1–7 (2012)

    Google Scholar 

  64. Welsh, E.T., Wanberg, C.R., Brown, K.G., Simmering, M.J.: E‐learning: emerging uses, empirical results and future directions. International Journal of Training and Development 7(4), 245–258 (2003)

    Article  Google Scholar 

  65. Will, M., Allan, Y.: E-learning system Acceptance and usage pattern, pp. 201–216. Technology Acceptance in Education: Research and Issue (2011)

    Google Scholar 

  66. Zaharescu, E.: Enhanced Virtual E-Learning Environments Using Cloud Computing Architectures. International Journal of Computer Science Research and Application 2(1), 31–41 (2012)

    Article  Google Scholar 

  67. Zeithaml, V.A.: Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing 52(3), 2–22 (1988)

    Article  Google Scholar 

  68. Zheng, H., Jingxia, V.: Integrating E-Learning System Based on Cloud Computing. In: IEEE International Conference on Granular Computing (2012)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Covenant University, Nigeria

    Sanjay Misra

  2. HCMC University of Technology, VNU-HCM, Vietnam

    Thanh D. Nguyen, Tuan M. Nguyen & Quoc-Trung Pham

Authors
  1. Thanh D. Nguyen
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Tuan M. Nguyen
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Quoc-Trung Pham
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Sanjay Misra
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. School of Engineering, University of Basilicata, 85100, Potenza, Italy

    Beniamino Murgante

  2. Department of Computer and Information Sciences, Covenant University, Ota, Nigeria

    Sanjay Misra

  3. Department of Production and Systems, University of Minho, 4710-057, Braga, Portugal

    Ana Maria A. C. Rocha

  4. DICAR, Polytecnico di Bari, 70125, Bari, Italy

    Carmelo Torre

  5. University of Minho, Braga, Portugal

    Jorge Gustavo Rocha  & Maria Irene Falcão  & 

  6. Monash University, 3800,, Clayton, VIC, Australia

    David Taniar

  7. Department of Intelligent Informatics, Kyushu Sangyo University, 2-3-1 Matsukadai, 813-8503, Higashi-ku, Fukuoka, Japan

    Bernady O. Apduhan

  8. Department of Mathematics and Computer Science, University of Perugia, Via Vanvitelli, 1, 06123, Perugia, Italy

    Osvaldo Gervasi

Rights and permissions

Reprints and permissions

Copyright information

© 2014 Springer International Publishing Switzerland

About this paper

Cite this paper

Nguyen, T.D., Nguyen, T.M., Pham, QT., Misra, S. (2014). Acceptance and Use of E-Learning Based on Cloud Computing: The Role of Consumer Innovativeness. In: Murgante, B., et al. Computational Science and Its Applications – ICCSA 2014. ICCSA 2014. Lecture Notes in Computer Science, vol 8583. Springer, Cham. https://doi.org/10.1007/978-3-319-09156-3_12

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-09156-3_12

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-09155-6

  • Online ISBN: 978-3-319-09156-3

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation