Designing for Success: Creating Business Value with Mobile User Experience (UX)
- Cite this paper as:
- Djamasbi S., McAuliffe D., Gomez W., Kardzhaliyski G., Liu W., Oglesby F. (2014) Designing for Success: Creating Business Value with Mobile User Experience (UX). In: Nah F.FH. (eds) HCI in Business. HCIB 2014. Lecture Notes in Computer Science, vol 8527. Springer, Cham
The popularity of mobile devices, such as smart phones and tablets, provides both new opportunities and challenges for companies. Mobile devices allow companies to reach users anywhere, anytime; however, these devices present the challenge of designing websites that can adapt to smaller screen sizes. Because competition is shifting more and more toward user experience, creating a positive mobile experience is becoming increasingly important in maintaining a competitive edge in the market place. To address this issue, we measured the user experience of an actual e-commerce website before and after it was optimized for mobile devices and used Google Analytics to follow user behavior. The results suggested that optimized websites are likely to have a major positive impact on the ROI for a company.
KeywordsUser Experience Design Mobile Websites Mobile Optimization Mobile User Experience Return on Investment (ROI) Business Value Google Analytics
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