Chapter

HCI in Business

Volume 8527 of the series Lecture Notes in Computer Science pp 299-306

Designing for Success: Creating Business Value with Mobile User Experience (UX)

  • Soussan DjamasbiAffiliated withLancaster UniversityUser Experience & Decision Making Research Laboratory, Worcester Polytechnic Institute
  • , Dan McAuliffeAffiliated withLancaster UniversityUser Experience, Dyn Inc.
  • , Wilmann GomezAffiliated withLancaster UniversityUser Experience & Decision Making Research Laboratory, Worcester Polytechnic Institute
  • , Georgi KardzhaliyskiAffiliated withLancaster UniversityUser Experience & Decision Making Research Laboratory, Worcester Polytechnic Institute
  • , Wan LiuAffiliated withLancaster UniversityUser Experience & Decision Making Research Laboratory, Worcester Polytechnic Institute
  • , Frank OglesbyAffiliated withLancaster UniversityUser Experience & Decision Making Research Laboratory, Worcester Polytechnic Institute

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Abstract

The popularity of mobile devices, such as smart phones and tablets, provides both new opportunities and challenges for companies. Mobile devices allow companies to reach users anywhere, anytime; however, these devices present the challenge of designing websites that can adapt to smaller screen sizes. Because competition is shifting more and more toward user experience, creating a positive mobile experience is becoming increasingly important in maintaining a competitive edge in the market place. To address this issue, we measured the user experience of an actual e-commerce website before and after it was optimized for mobile devices and used Google Analytics to follow user behavior. The results suggested that optimized websites are likely to have a major positive impact on the ROI for a company.

Keywords

User Experience Design Mobile Websites Mobile Optimization Mobile User Experience Return on Investment (ROI) Business Value Google Analytics